Nike and Reebok – who wins online?

Hi Everyone!

I’m happy to be the first to start off a series of upcoming posts comparing the social presence of various brands.

In my post I’ll compare the social presence of Nike and Reebok. Brands we all love that started with shoes and are now selling various apparels. Let’s start with some dry data about each brand’s online assets:

    Nike Reebok
Facebook
  Joined June 2010 October 2013
  Likes 17.1 million 2.8 million
  Address http://www.facebook.com/nike http://www.facebook.com/ReebokUS
Twitter
  Followers 3 million 265,000
  Tweets 13,100 6,937
  Following 163 4,889
  Address http://twitter.com/nike http://twitter.com/reebok
Instagram
  Followers 4 million 53,646
  Posts 676 241
  Following 123 54
  Address http://instagram.com/nike# http://instagram.com/reebok#
Pinterest
  Followers 1,653
  Following 18
  Address No Presence http://www.pinterest.com/reebok/
YouTube
  Views 62 million
  Subscribers 198,190
  Joined March 2006
  Address http://www.youtube.com/user/nike No Presence

 

As we can clearly see – Nike has a much more popular presence all over, but that’s not all. Nike has separate assets for each of its brands. Can you believe they manage approximately 16 Facebook pages and 17 Twitters handles? Not to mention more YouTube & Instagram accounts. Clearly Nike has a much larger presence. But is larger better? Not necessarily. For example, while Reebok has only about a tenth of Nike’s followers on Twitter, it has only about half of the amount of posts. Similarly, on Instagram, while Reebok only has about 1% of Nike’s followers, it has about half the amount of posts. It looks like Reebok is not willing to lose to Nike!

Both companies are updating their online assets at about the same cadence – usually only on weekdays. Nike has been online for a while, since March 2006 on YouTube, and June 2010 on Facebook. Reebok is a relatively newer entrant: It joined Facebook just a few months ago.

I would venture a guess that Reebok has only recently realized the importance of social media, but they aren’t starting slow. They’re going full speed ahead and joining all the networks and posting all the time.

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Filed under Social Media Strategy for Companies

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