I’m happy to be the first to start off a series of upcoming posts comparing the social presence of various brands.
In my post I’ll compare the social presence of Nike and Reebok. Brands we all love that started with shoes and are now selling various apparels. Let’s start with some dry data about each brand’s online assets:
|Joined||June 2010||October 2013|
|Likes||17.1 million||2.8 million|
As we can clearly see – Nike has a much more popular presence all over, but that’s not all. Nike has separate assets for each of its brands. Can you believe they manage approximately 16 Facebook pages and 17 Twitters handles? Not to mention more YouTube & Instagram accounts. Clearly Nike has a much larger presence. But is larger better? Not necessarily. For example, while Reebok has only about a tenth of Nike’s followers on Twitter, it has only about half of the amount of posts. Similarly, on Instagram, while Reebok only has about 1% of Nike’s followers, it has about half the amount of posts. It looks like Reebok is not willing to lose to Nike!
Both companies are updating their online assets at about the same cadence – usually only on weekdays. Nike has been online for a while, since March 2006 on YouTube, and June 2010 on Facebook. Reebok is a relatively newer entrant: It joined Facebook just a few months ago.
I would venture a guess that Reebok has only recently realized the importance of social media, but they aren’t starting slow. They’re going full speed ahead and joining all the networks and posting all the time.