ViralHeat is a unified social media tool geared towards marketing. This tool is very well used for brand management. The other notable feature of this tool is to stay competitive and monitor your competitors.This way you can always be ahead of the competition. ViralHeat can track campaign performances and analyze the data. The tool can be used to understand what is being pinned, identify influencers, locate boards (search) and engage with interested audiences.The tool can also be used to track blogs and websites that are engaged in talking about your businesses and brands. Important updates on brands, topics or products can be alerted in real time using ViralHeat. ViralHeat also provides with application interfaces that other programs can use to integrate the social media data into the applications.Overall this is a nice feature rich tool.