Despite being a student in the Technology Management MBA program I am not the most tech savvy of people. When I look at a reporting tool I want 2 things: an idiot proof user interface, and meaningful data. Tweriod, a tool for tracking when your Twitter followers are online as well as your mentions, does a good job of providing both with only one minor nitpick.
Tweriod is a very user friendly tool. The process to sign up should have been relatively simple, I provided Tweriod with my username & password from Twitter. This is where my nitpick comes into play. Instead of receiving the all okay I received an error message that my sign-up did not work properly, and that this may be due to “Whale Tail.” What the heck is “Whale Tail?” It turns out that “Whale Tail” is the nickname of an image used when Twitter goes down due to being over capacity. Thankfully a Google search provided me all of the information I required, but a non Twitter savvy person might not know what “Whale Tail” means and have a very awkward conversation with their IT department regarding the error message.
One I was able to sign in the process was painless. A report was generated and sent to my e-mail in mere minutes. Tweriod advised this may take an hour or two, but my guess is the 200+ followers didn’t need much time to develop information for. The reporting is delivered via a slick UI, though download of the data requires a premium account. Though you can run ad hoc premium reports, which is nice if you don’t think you’d need this information monthly. Other features you receive with a premium report or subscription is download capabilities in an excel and PDF format as well as the ability to get the data for all of your followers, not just the last 1000 that are on the free report.
When analyzing the data for FromFidowithLuv’s twitter account I found out that the majority of users tend to be active later into the afternoon and evenings. Those early morning twitter broadcasts were only being viewed by a dozen people, while we could get up to 50 people online in the afternoons. This data becomes even more useful if one would like to utilize Dash, which links directly from Tweriod’s website to post your updates at times most appropriate to your followers.
The tool was very easy to use and provides great support for those who use the free version. The premium version could be very useful for those who wish to target updates and responses to actively engaged in dialog with followers. Overall, I’d recommend the product, as long as you don’t get blocked by the Whale Tail.