Social Mention is a free social media search tool that provides real-time analytics. Simply type in your company, product, brand, even your name, or anything else you are curious about and this tool will find the various social media sources it is mentioned. You can even narrow the search to blogs, microblogs, bookmarks, comments, and more. It even allows you to search in specific social media sites such as reddit, twitter, bebo, wordpress, etc.
Although this tool is not as comprehensive and full of features like most paid analytic tools, such as Google Analytics or Sprout Social, Social Mention is free and provides useful information almost instantaneously. Most paid sites provide an all-inclusive trend analysis based on demographics, geography, number of likes, key influencers and then supplies colorful charts and graphs. However, Social Mention is not into fancy charts, instead it simply combs through various social networks and aggregates content created by users. Along with the links to specific references, Social Mention provides some interesting data. The information in this tool is very useful to understand how the product or company is doing now. Below is how some of the information is calculated:
- Strength: the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.
- Passion: a measure of the likelihood that individuals talking about your brand will do so repeatedly.
- Sentiment: the ratio of mentions that are generally positive to those that are generally negative.
- Reach: a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.
- Sources, Top Users, and more.
I did a search on our project and the result is below. Although we were very passionate with good sentiment, we lacked in strength and reaching out to the general public. The area we seemed to have a challenge with is visibility in all of our social network channels. There was not a mention of either tumblr or Facebook where we posted content – perhaps we were not active enough.