Many of us are using blogging to raise the brand awareness of our products or businesses. I’ve recently fallen in love with the Googles Blogger app. It does everything I need it to do and ties into the Google ecosystem which I use on a daily basis. Behind Blogger there are some extremely helpful and simple tools one can use to track and manage traffic though their blogs via the dashboard.
A blogger can track a ton of useful information pertaining to your blogs traffic. You can track the amount of hits you are getting per page, you can also drill down and see where the majority of your audience lives, what sites they clicked though to get to your blog and what OS or browser is being used to visit your site. This is actually valuable information for someone who is using their blog for marketing purposes. It allows you to streamline how you target your audience and allows you to see where you get the most bang for your buck. Being able to target your content is a powerful tool that allows you to pivot your marketing strategy and focus on more accurately reaching your target audience.
Blogging is a powerful tool. It gives authorship to anyone with an internet connection. Companies and entrepreneurs who understand how to create a professional blog can leverage the analytic tools to understand and serve their audience more accurately.