Social Media Management
Before taking this class, I did not spend much time thinking about expanding my reach on Facebook or engaging my target audience on twitter. It has been interesting to monitor how people respond to the various content that was posted.
Raven’s social interface is simple and streamlined. You can listen to, engage in and report on many of the social media campaigns with the same platform.
Raven’s Twitter tools have everything that is needed to monitor and engage target audiences, including search, scheduling and list capabilities.
Raven made it easy to expand my reach on Facebook. It was easy to manage personal profiles and business Facebook Pages.
The tutorials are great and made it fast and easy to get started.
Reporting the Results
Reporting is an important step in an online marketing program. It’s the proof that you are getting the results the clients or your boss demand.
Reporting helps make the small necessary adjustments to your campaign as conditions change or new opportunities emerge.
Raven helps create better reports in less time. Raven guides the user through the process of generating quick reports with a single click or automate comprehensive reports in their Reports Wizard with drag-and-drop simplicity. Being pressed for time, this is a feature I truly appreciated.