I wish I would have known about Topsy a few years ago when I was managing events and looking for a way to measure our brand sentiment for free. Within a few minutes of registering for a free trial I was able to track conversations, geo distribution and sentiment of my own brand and my competitors’ brand.
With Zebra Jammies 102 Twitter followers and few reTweets it was difficult to get much of a sentiment reading. However any marketing manager who utilizes social media to have engaging conversations with their customers could benefit by trying out this tool.
Even without much of a following, we were able to use Topsy to compare Twitter handles and keywords to see which thrift organizations were trending across social sites at any time. This would be a great way to measure response to product announcements, press coverage and competitive position.