There’s a number of ways that your audience can talk about you on the web. SocialMention is a great tool that scrubs the web for recent information around topics (or brands) and provides real-time data on relevant social engagement metrics like passion, sentiment, and reach.
What really makes the tool helpful, though is that you can break down each metric by different sub-sections of the internet by clicking on the links at the top of the page – for example seeing how passionate contributor comments are or how strong the news is covering the topic.
It’s a great way to search a topic, see how alive it is and what area of the internet is most engaged.
What would make this tool even better is if users could see “passion” and “reach” trends across different messaging avenues (blogs, videos) over periods of time. For example, how strong is our news channel over the past three weeks or has our micro-blogging passion started to dwindle? Currently the tool only captures those metrics at the moment of the search, leaving the user to have to manually aggregate the data if they want to measure over longer periods of time.
Give SocialMention a try today – just type in a topie, your business name or a brand that you are trying to measure, and see how the valuable it is on the web!