This is the tagline for IFTTT.com (pronounced like Gift without the G), which stands for “If This, Then That”. This site enables users to monitor their e-mail, social media profiles/pages, physical house, etc.; if its on the web, it can probably be used with IFTTT.
The system operates exactly like an IF statement: the user identifies a Trigger, the “if”, and an Action, the “that”. It connects social media in new ways, not just re-tweeting a post or just sharing a link. IFTTT calls these if statements, Recipes.
The recipes can be shared between users which is great because as a newbie, I didn’t know much about what I even wanted. Browsing through some of the recipes has enlightened me to the possibilities, like automating your home based on the weather or streamlining your social media campaign. A simple one that I found helpful in keeping a consistent brand is the “When Facebook profile picture changes, update Twitter profile picture” recipe: https://ifttt.com/recipes/90877
By using that recipe, I only have to update my facebook profile picture and my twitter picture automatically be updated to the same image. I’m sure this can be expanded to update all profile pics but you get the point. I’m going to keep exploring the recipes and you should too