If a Canadian tells you that he was “grabbing a double double at Timmy Ho’s and found a machine in the washroom that sold his favourite colour touque for only a loonie” you would likely be confused, eh? However, when you log onto Hootsuite (a Vancouver, BC–based social media management system) you will find an interface that is crystal clear. It also might be able to help your business.
McDonalds, Sony, Lamborghini, and 6 million other users are already taking advantage of Hootsuite. If it is so big, why haven’t you heard of it? Here’s why: Hootsuite isn’t a social network, it is a brand management system that helps companies manage their accounts on Twitter, Facebook, LinkedIn, Google+, and a bunch of other social networks.
My favourite example of how this Canadian product can help my business is that it can time my posts and tweets. This means that I can have an employee work for 3 hours creating posts and then have them post automatically every 6 hours for the next 5 days. It also means that posting something after an event (like the beginning of St. Patrick’s Day or midnight on New Year’s Eve) no longer has to be done in real time. You can set a facebook post or a tweet to go off whenever you want!
Founded by CEO, Ryan Holmes (a Canadian), Hootsuite is a product that American’s are actually using (unlike Poutine, Coffee Crisps, and Katchup flavoured potato chips.) In addition to helpful tools like a “link-shortener” and custom analytics, Hootsuite’s main draw is that companies are able to distribute content and receive feedback from all of their social media outlets through one, simple dashboard. It doesn’t just save time, it enables companies to see a much clearer picture of what is going on in their social networks.
When you have a chance try out Hootsuite PRO. It offers a free 30 day trail and even if at the end of the trial you don’t think it is worth the $10 per month (USD) that they Canadians will charge you to use it, you get to keep all of the social networking content and feedback that you generated during these 30 days. Hootsuite also offers a free version with limited content and a vast “Enterprise” solution that 79 of the fortune 100 companies already use.
So next time someone tries to convince you that nothing good ever came from Canada, remember Hootsuite! This post dedicated to Pavlos Tomaras, a Canadian.