AgoraPulse is focused just on Facebook, and whilst HootSuite is great for all around, multichannel monitoring and scheduling, AgoraPulse digs deep into your Facebook page and gives you very granulated feedback on your campaigns and provides a great toolkit to raise your profile’s interactivity.
You have options for quizzes, photo contests, sweepstakes, rewarding top fans with acknowledgement, coupons and more. It seems to me that some of these approaches violate Facebook policies, but AgoraPulse has somehow gotten around the fine print as they are used by given top marks by many legitimate business (Virgin, PlayStation, McDonald’s) and reviewers (AllFacebook, AppAppeak, SocialMedia Examiner).
Get the stats on your fanbase over time (when you’re losing, and when you’re gaining). Measure the impact of your posts, so you know when you’re putting them to sleep and when they’re engaging with your PR teams. You can even get data on your competitors by comparing your page against theirs, and track your Facebook ROI.
AgoraPulse gives you some great tools to monitor and moderate your account when you’re not sitting in front of your managing devices. You can keep comments in purgatory until you approve them to mitigate “flamers” damage, monitor and flag key words as priority responses when you get back, and get instant notifications to your mobile devices.
AgoraPulse gives you great tools to classify and export the data on your fan base with the data collected from your apps so you can target them specifically in your next ad campaign, or give your top fans special consideration and acknowledgement. Most excitingly, you can export your opt-in fans into your CRM system to add them to your traditional marketing channels as well.
For confidentiality reasons, I won’t post the results of AgoraPulse from our page, but I want to comment on what I’ve found useful so far. I like the idea of seeing when (time window) your posts are most effective, I like the statistics on what was your “best reach” and “worst reach” posts. I like the idea that they have algorithms (adjustable) that will predict the generated value of your page based on the interactivity you are getting. It has a great calendar that is very helpful to see when and how many posts are being added. You can see who your top fans are, and what they are saying at a glance. And their overall dashboard start page is easy to read and provides key metrics at a glance.
Yes, AgoraPulse is only tied into your Facebook social media presence, but like so many other tools that just give you an overview summary, AgoraPulse does an outstanding job of converting your otherwise hit-and-miss attempts to capitalize on that channel and really brings home the statistics you need to optimize your Facebook teams’ contribution to your bottom line.
Eriel Nash is: