In this 21st century, we are surrounded by data. Gathering and accessing data become easier as technology continues advancing but analyzing available data and making sense out of it are getting harder. Data analysis is the lifeline of any business. Whether one wants to arrive at some marketing decisions or fine-tune new product launch strategy, data analysis is the key to all the problems.
Simply Measured Inc was founded in 2010 and is based in Seattle. The company offers RowFeed, a social media measurement solution that enables enterprise marketing, public relations, and social media professionals to create meaningful custom reports in Excel and online. It is now the only enterprise social measurement platform to integrate YouTube analytics with engagement data for Twitter, Facebook and Google+.
What I love about Simply Measured are –
- Instead of trying to persuade users to get away from Excel or PowerPoint, Simply Measured does a wonderful job allowing users to export beautifully done reports or graphs into Excel and PowerPoint in one click!
- Centralize all social media data so anyone can look at and analyze the data across all any major social media channels
- In-depth analysis. From some of the sample reports Simply Measured provided, you can see very detailed analysis based on any criteria or data dimension that matters to the end users. It filters out casual conversation and focuses on meaningful and measurable outcome
Simply Measured is an effective tool that eases some craziness of not knowing how to use tremendous valuable data!