Social media has become extremely crucial for customer relationships and brand management. SproutSocial is a monitoring and management tool for social media. It offers 3 paid plans ‘Standard’, ‘Deluxe’ and ‘Premium’. These 3 plans mostly differ in the number of social accounts that can be linked. Each of the plans offers a free 30-day trial. It does not require you to provide your credit card details for the trial.
Although there are several options offered by SproutSocial, following are noteworthy:
- Engagement: SproutSocial offers a single stream inbox that allows people to continuously remain engaged (with customers).They have a response rate metric that makes it easy for people to measure their rate of responses to important messages in real-time.
- Publishing: SproutSocial allows you to schedule messages (similar to Hootsuite) for LinkedIn, Twitter and Facebook.
- Analytics: SproutSocial offers unlimited reporting of analytics data across all your accounts.
- Monitoring: SproutSocial allows you to use keyword monitoring to determine how your brand is being used across social media.
SproutSocial provides statistics for custom time periods (as well as pre-defined times like last 15 days, last 30 days etc.) about your presence and influence on different social channels by showing data about ‘new twitter followers’ and ‘new Facebook fans’
It generates a graph about your response rate v/s the response time. This measures how effectively and how quickly are you engaging with customers or messages that warrant replies.
The follower demographics information provided for Twitter and Facebook can prove to be very important for segmenting and targeting your audience.