Hootsuite provides a dashboard for managing your social networks. The tool is free to use for people or organizations that have fewer than five social networks that they want to include in the dashboard. The tool enables one to both view streams of all the updates that are made across your various SM accounts, as well as post messages to each from this one portal. One can also schedule messaging, which is useful if one wants to program updates at a particular time or based on a related event, which is a useful automation capability that will surely be appreciated by a social media/PR marketing team. Hootsuite offers training through brief video tutorials that enable users to quickly ramp up on the basic features, as well as more detailed walkthroughs of its advanced functionality.
The free version of the tool offers all of the centralized tracking and posting capabilities that a single person or small organization might need. The pro version is only $10/month, and it provides more robust analytics tools and allows for multiple users which is helpful if one has a small social media team. Hootsuite is being used by prominent organizations such as Ikea, McDonalds, and PepsiCo. Our small Food Truck King team now uses it as well to manage our presence in the social media world.