I was chatting with my sister-in-law last week, she runs a very successful small business on eBay selling all kinds of vintage articles and clothing. She was recently featured on eBay as a power seller. One of the secrets to her success is her online presence and strong social network.
She was telling me about advertising on social media channels and how its ok to promote your products by putting a picture of a cool “find” that you think your friends will like, however it would not be cool to directly advertise something for sale.
Found this article where eBay coaches their customers on how to use the social media channel to grow their business. I find it interesting how the evolution of social media has empowered small businesses to expand their market in a way never seen before.