Over the last few years Redbox became a popular destination for movies and video games. It has about 34,600 locations nationwide. Redbox gained its popularity because it is easy, convenient, affordable, and fun. I have been using Redbox for few years and I love it.
Redbox uses the social media like other companies. However, its social media strategy is really interesting. Although Redbox uses the social media heavily, its effort is focused on very limited number of social media channels. Most of Redbox present is in Facebook and Twitter.
One of the things that drew my attention was the way that Redbox engaged its customers using the social media. Redbox engaged its customers by running social media contests and giving away promotions to watch movies for free for their fans and followers in the social media.
In 2012, Redbox launched a social media contest campaign called “Share your love”. The contest is simply to upload photos about sharing the love of Redbox to Brckfish platform using Facebook and/or twitter accounts. In less than 48 hours, they received more than 111,000 engagements and 700 unique photos.
Redbox focus and engaging customers are the main reasons for their success in using the social media. That resulted in increasing their customers during a time when consumers are turning away from subscription movie rentals.