This was the subject line of the email that I saw when I checked my email on my Windows Phone on Monday morning. After the immediate “oh shit” moment had passed, I proceeded to read the email. Hmm… not many details to be found in the body of the email itself, so with a growing sense of trepidation I decided to click on the link to watch an important video message from our national general manager. I’m not going to ruin the surprise, but let’s just say that the video message was not at all what I was expecting. It was posted on YouTube. Not really the type of channel you would expect to find an important corporate announcement. Since the time of the posting the YouTube video has been viewed 1,786 times. Given that we have roughly 2000 consultants across North America – these stats aren’t too shabby. As a Slalom employee, I am impressed by the innovative ways our leadership team tries to connect with employees and customers. I was surprised to see that we had 43 other videos posted on YouTube.
In addition to YouTube, Slalom is very active on Facebook, LinkedIn, and Twitter. It seems like new content is being published every week. And, it’s not lame content either. It’s content that I actually WANT to read. The topic of Tuesday’s post was how to build strategy maps that work. The previous week was about how change is good. Through social media Slalom is finding a new channel to educate employees and demonstrate value to customers. Now, if only we could get a few more “likes” on our Facebook page we could hit the 1000 mark!
Be sure to check out the video if you’d like to see what the breaking news was all about.