Gracie Barra Brazilian Jiu Jitsu Seattle – A Smart Social Brand

Check it out. We all know that Jiu Jitsu can save the world, as evidenced through rigorous strategic marketing analysis and real-world presentations. But did you know? Seattle has one of the most famous Jiu Jitsu schools in the entire whole planet-world, and it’s the Gracie Barra school located in the SODO district – nestled between a police station and a Subway (eat fresh) sinkhole.

What makes the school shine? Aside from the top-level submission grappling instruction provided by none other than world-famous Jiu Jitsu players Rodrigo Lopez and Carlos Sievert, GB Seattle has done a super sweet job of managing it’s social presence.


For starters, check out the flawless website. The site acts as a hub for all of the regional Gracie Barra schools and allows for prospective students to easily find a location closest to their domicile. Linked on the site is Gracie Barra’s “Barra Wear” online merchandising site which sells badass Gracie gear for training or casual wear. Easy navigation and quick information access make the site completely user friendly and help GB Seattle enable their community to interact.

Next, scope the Gracie Barra Facebook page. This page acts as a center for students to talk shop about upcoming tournaments, post pics of training, and share stories of legendary Jiu Jitsu battles.

A major force behind Gracie Barra’s success is it’s reputation for training the best fighters in the world – George St. Pierre, Jon Jones, and several other UFC champions train Jiu Jitsu at Gracie Barra.


Finally, Gracie Barra Seattle has won hearts and minds of locals, as evidenced through their flawless Yelp! rating.

For a small business, GB Seattle has gained a righteous reputation for bringing students (both existing and prospective) together through social.

(PS –  if you are interested in training, talk to Sol and we’ll get you started on choke techniques right away)


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