The WSDOT does a nice job of utilizing and integrating several forms of social media. If you access WSDOT through one form of social media, you will find links and encouraged integration with other forms of social media. The purpose of this is that WSDOT wants to reach citizens through different forms of media so that it can do the best job it can to keep citizens informed of issues involving transportation in the community. In addition, WSDOT wants to be accessible and transparent in order to develop and sustain trust with the citizens.
The WSDOT also uses appropriate humor to humanize their role and connect on a horizontal level with the citizens. This tactic is beneficial because most people likely think of the WSDOT as a bureaucratic and static organization that hinders, rather than helps, people get around the city. By reaching out through different forms of social media and connecting with citizens on multiple levels through real time, popular, and human social media, WSDOT has created a network and established itself as in touch, responsive, and helpful organization.