Nordstrom, long known for delivering one of the best customer experiences in retail.
Nordstrom.com underwent a major site redesign that included larger site imagery, better site search and new features such as the “Conversation” section, which enables customers to post and share design ideas, comments and photos.Most interesting to me is the Conversation tab which lets shopping start by guiding site visitors to explore various lifestyles through real people’s opinions and experiences. In the videos, you’ll hear about why people wear certain clothes, how they pick a wardrobe, and how their clothes reflect their own sense of style. The guides talk about how clothes make them feel, help them do their work, and become part of their lives. A mix of photos, strong copy, quotes, videos, and background imagery is provided so that you can feel like you’re actually conversing with each guide. Every detail has been carefully thought through.
Nordstrom’s does a great job of tying in social media including comments from customers, voting options, and questions from customers. To go even deeper, I’d like to see Nordstrom’s provide for comments on the brands and individual items. I’d also like to see Nordstrom experiment with sharing some of their customers’ mix-and-match recommendations as well as thinking on what to wear based on situations and events. That would personalize the site experience by reflecting the real Nordstrom’s in-store experience
They opened a new store in Boise, Idaho, last spring. To trump up the event, several local residents who were active on Twitter and other social media were invited to a pre-opening event called a “VIP TweetUp,”.
They also used pininterst to promote its wedding related product offerings.