51 years ago, K2 was born as America’s ski company on Vashon Island, right here in Puget Sound. K2 Skis are world renowned as leaders in design, production and sales and marketing. K2 is driven by innovation and a passion for the sports enthusiast looking for athletic lifestyle experiences. K2 Skis is what happens when fun meets science and technology.
K2 Skis does a great job of delivering a fun consistent message across all the social media platforms. The message of performance, lifestyle and humor is consistently apparent throughout their social marketing channels. It is easy to arrive at the site and hop onto facebook, twitter, vimeo and YouTube. They have incorporated their logo into K2WEETS as well as k2 SkEmail. I really loved this and it made me want to explore the channels! K2 utilizes RSS feeds to boot! I can follow my favorite athletes on twitter as well as the K2 website. One of the aspects of their social media campaign that really stood out as well thought through was the use of avalanche training and awareness videos featured on YouTube. They featured their products in the videos but did not specifically reference the gear. K2 also featured numerious videos detailing testimonials about their products and production techniques. I learned something from the videos and as an existing K2 skier felt a renewed loyalty to the company. I loved following various athletes on twitter because I could get up to the moment updates on ski conditions at various locations throughout the world. This held my attention and kept me thinking about K2 products.
Through the use of humor and the athletic lifestyle it is easy to connect to the product and see how much fun it is to enjoy owning a set of K2’s. K2 does an outstanding job of connecting with and holding the attention of their target market through the use of facebook, twitter, YouTube and vimeo all while creating affinity for the brand.