Woodland Park Zoo – I’m pretty sure this zoo is one of most socialized zoos in the world.
The other day I found the site of Woodland Park Zoo by chance, and was impressed that they are using social media pretty well. Here are some examples about how they use social media well.
First of all, I’d like to mention about their url, which is http://www.zoo.org. This url obviously shows that they have been taking care of their presence in the internet, and they do have a big presence in the social media. As a zoo, they have Facebook page, Twitter account, YouTube Channel, Word press blog, UStream Channel, Instagram account, and Pinterest account. They even have their official iPhone application which include interactive GPS map. They have links to those account pages at the top page of their website, which also indicates that they are very serious about how to leverage social media.
Here is a top page of San Diego Zoo as a reference. The page does not have any links to any social media.
Another impressive thing is that they are not only keeping those accounts but updating them very aggressively. For example, their blog has started in 2007, and has been updated almost once per three days. Their YouTube Channel has updated almost once per 10 days, and twitter is updated every day. As a result, some of their blog post gets more than four thousand “like”s, the number of subscribers of YouTube channel is over 9,000, and one of movies has been played over six million times. They have a very good relationships with their potential customers.
One of the reasons why I was so impressed would be that I might have had some biased view that zoo should not be an organization which can utilize new media such as a social media. However, after having gone through their blogs, tweets, movies, etc, I found their approach does make sense a lot and felt embarrassed a little that I had bias. Their business is B to C, so getting live feedback from guests must be quite important. Their target audience is very wide and relatively easy to reach via social media. They do have contents and stories which are perfect for sharing and can be updated very frequently. Their use of social media should be a good use case for other zoos, aquariums, and possibly museums.