The rate at which data generation and data availability is scaling, it is extremely difficult for humans to keep up the pace to analyze the data. However, if there is a way for us to ‘picture’ the data, it becomes many times easier to understand it. This is exactly where Tableau Software comes in. Started by 3 guys from Stanford and headquartered in Seattle, Tableau Software helps people visualize their data.
Tableau Software effectively uses the most efficient social media to educate about their products as well as reach out to expand its user base.
Facebook: Tableau Software has been able to leverage its Facebook page to talk about its conferences and events. They have been especially successful in creating awareness of its newest product release ‘Tableau 8’.
YouTube: By creating short and engaging videos on its YouTube channel, Tableau Software has been successful in educating the users about its platform and product usage.
Twitter: Tableau Software has been using 2 twitter handles @tableau and @tableausoftware. Like almost all others active on Twitter, Tableau software has also been using tweets to keep people updated about its road shows, conferences, releases and blogs. However, it is impressive to note some of the tweets from bloggers commenting that their blog subscription rate increased manifold when they started writing about Tableau Software.
In summary, Tableau Software has been able to successfully and constantly engage with its audience via regular updates through the prominent social media outlets. Tableau Software’s products themselves are robust and instantly likeable, however, its social media strategy has been instrumental in increasing awareness and helping the company change the way people use data.