I’ve recently joined the quantified self movement with my Nike+ FuelBand. If you are not familiar with the device, it is a futuristic looking wristband that tracks your movement each day with a combination accelerometer and pedometer. The simple display tells you how you are progressing towards your daily goal in terms of Fuel Points, steps taken, and calories burned. In the 60+ days that I’ve been using the device I’ve found it to be a much needed reminder to get some more exercise after a long day behind the desk. Additionally, it creates some self-competition that doesn’t hurt my exercise goals either!
So far I’ve resisted sharing my Fuel Point accomplishments in social networks, but decided to give it a try for this class. After some research I found EveryMove, a Seattle based company that pitches itself as “the mileage rewards program for your health.” It works by tracking fitness activity and rewarding users with discounts, products, and even cash.
EveryMove can be found on all the major social networks including Facebook, Twitter, and Pinterest. The company appears to have a two part strategy for social media. On the traditional networks they mainly post health and fitness related content in an attempt to build their brand identity with followers who have similar interests. Conversely, it seems they are also trying to build their own social network within the walled garden of the EveryMove website. On the site I can post my activities, connect with friends, and compare statistics on the leader board I think an interesting area to watch will be how EveryMove users leverage their primary social networks to promote their own activities compared to what happens within the EveryMove site.
Here is my first update from today on EveryMove and syndicated on Twitter: