Awkward Family Photos (AFP) is one of the funniest social media sites I have ever laid eyes on. What started as a simple blog has spiraled into one of the most comical user-generated content aggregators on the internet.
AFP let’s individuals share their most embarrassing moments caught on film with all the world. What started in 2009 as two friends posting a few embarrassing childhood photos has become a huge franchise with multiple products, video episode production, and spin off sites that now all focus around “spreading the awkwardness”.
AFP engages in Facebook, Twitter, YouTube, Pinterest, and Google+ and as a business based on social media, they have been able to monetize the content that its community provides (for free) by selling products (mugs, puzzles and other merchandise) and advertising based on that demographic.
They actively keep their social media campaigns fresh by (1) ensuring there are consistently new/fresh content on the site, (2) expanding their reach through the various mediums, and (2) engaging their audience actively through each of their mediums.
In closing, you really must check out the latest in awkwardness … the awkward celebrity sing-a-long. And yes, it is SUPER awkward!