Few years back companies were looking for ways to leverage social media marketing but today things have shifted to an altogether new level. Now, companies are already into social media marketing and are looking for ways to optimize and identify the tactics that work best for them.
eMarketer surveyed some companies and found some useful data:
Click the following link to read the complete article – http://www.emarketer.com/Article/Which-Social-Media-Marketing-Tactics-Work-Best/1009756
It is an interesting read that talks about the strategies that have worked for companies. Enjoy!!!