The “Flipping” Point

I really enjoyed this post from Seth Godin this morning regarding “The flipping point.

The post was relevant for our class, because it describes why it is so hard to start a social media campaign from scratch. Some excerpts:

When people say, “The tipping point,” they often misunderstand the concept in Malcolm’s book. They’re actually talking about the flipping point. The tipping point is the sum total of many individuals buzzing about something. But for an individual to start buzzing, something has to change in that person’s mind. Something flips from boredom or ignorance to excitement or anger…

It starts when the story of a brand or a person or a store or an experience flips in your head and it goes from good to bad, or from ignored to beloved. The flipping point doesn’t represent the sum of public conversations, it’s the outcome of an activated internal conversation…

Before the tipping point, someone has to flip. And then someone else. And then a hundred more someones…

I advise making Seth a regular read. Always great stuff.

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