Monthly Archives: May 2012
Over the several months (for some it is several years), we have been learning about the different marketing mechanisms. With the entry of the social media marketing in our curriculum, I was comparing and contrasting the different marketing strategies we have learnt so far. Part of that exploration resulted in my new blog post – http://globalhandler.blogspot.com/
Drop by if you find it interesting and feel free to share your thoughts.
I really enjoyed this post from Seth Godin this morning regarding “The flipping point.
The post was relevant for our class, because it describes why it is so hard to start a social media campaign from scratch. Some excerpts:
When people say, “The tipping point,” they often misunderstand the concept in Malcolm’s book. They’re actually talking about the flipping point. The tipping point is the sum total of many individuals buzzing about something. But for an individual to start buzzing, something has to change in that person’s mind. Something flips from boredom or ignorance to excitement or anger…
It starts when the story of a brand or a person or a store or an experience flips in your head and it goes from good to bad, or from ignored to beloved. The flipping point doesn’t represent the sum of public conversations, it’s the outcome of an activated internal conversation…
Before the tipping point, someone has to flip. And then someone else. And then a hundred more someones…
I advise making Seth a regular read. Always great stuff.
On my blog, I wrote about how hard it is for me to find ideas to write about. If you like, you can go read it here.
The basic premise is to make sure you have a good idea. My issue is that I have trouble coming up with ideas of any kind, let alone good ones. Luckily, I was reading Getting Things Done by David Allen. He talks about brainstorming and how we set ourselves up for failure when we pressure ourselves to come up with “good” ideas. When you are brainstorming, judgement shouldn’t come into it. You want to write any and every thought that comes into your mind, no matter how wild or crazy it is. Evaluate them later. For now, just think.
It’s quite liberating when you sit down to brainstorm and realize that you don’t have to come up with that perfect idea right away. All you have to do is come up with ideas, which is a lot easier to do when there is no pressure.
As we excitedly sat down to implement our marketing campaign, to drive more people to both our FaceBook page as well as interact with our site on a regular basis, we had an “Ah-ha” Moment.
“Has anyone looked to make sure this is legit?” Was the question that was brought up.
Well we soon found out that we were in fact not legit in our scheme to get more attention to our cause and act that very well could have cost us our FaceBook Page all together. To help further explain this I should talk about what exactly we were setting out to do:
Trying to get more people involved with our page as well as hoping to get more local fan interaction, we set out to start a promotion. ‘Post a photo from your favorite Washington hike and tell us a bit about the hike and the winner gets a cash equivalent prize’ (Amazon gift card, etc.). What better way to get people to start sharing hiking experiences than with gorgeous photo’s. The plan was hatched and off we went to get it rolling. Start it in on Facebook and advertise it on our Blog and Twitter accounts … perfect! But little did we know the people at FaceBook were a step ahead of us.
A deeper look into the Terms and Conditions on FaceBook we found our answer (its under Safety bullet #9 the link to Promotion Guidelines). A quick read of the guidelines and the over arching page about FaceBook Page terms we found that just about all of our promotion was illegal. No you can’t offer money equivalents as prize; No you can’t use the functionality of Facebook as a method of entry (uploading a photo to our wall for entry – thats a No-No). So we were either going to roll with our chances and lose our Page or forgo the marketing for now.
We chose the later … better to be safe with multiple channels, then be left without a FaceBook page and our single largest audience. Maybe next time.
For those of you who like…nay, love food, and specifically of the mobile truck variety, the annual Seattle Mobile Food Rodeo is THE place to be. Now, this year’s rodeo just closed up shop about a half hour ago, but let me show you some of what you missed:
Feel free to check out the other details of the food rodeo, and suffice it to say: if you weren’t there today, you missed out! But hey, there’s always next year. Booyah!
Less than a month ago, we started our campaign to build a community of like minded people to work together to increase awareness about beautiful trails. Thanks to the power of social media channels, in less than four weeks we have more than 60 twitter followers and about 120 facebook page fans. We started building our community with our TMMBA peers and closed friends. Each of the friend was very excited to participate and promote 100s of beautiful trails in Northwest region. We also ran a facebook ad campaign for only four days. It was our first experience in running a social media ad campaign. In less than $20 our community got more than 30 new facebook fans from various age groups and neighborhoods. I feel that’s the best customer acquisition experience I have so far. More than 70% folks who reached to our page “Liked” it, that also shows the love and passion of northwest community for natural beauty.
In this exercise I was also very impressed with the power of facebook ad platform, it allows us to narrow down the audience better matching with our goal in cost effective manner. Following are two of our face book ads.
Last week, someone in our class made a comment that reminded me of this video. The first time I watched this video, I wondered if I was prepared to say yes to an offer like this.
This is a great idea for a viral video campaign. It got some traction, but I wouldn’t consider it truly viral with only 105,000 views in a year. I imagine the campaign would be a lot more effective if the videos were shorter (30-60 seconds), released regularly, and the offer changed for each video.
How much data will you lose when your drive fails, is stolen, or gets smashed?
Today is GiveBig! A one-day only event, which your donation is matched by the Seattle Foundation. Our team is helping promote Transplant House, a local organization who helps people with affordable housing while they wait for their organ. Sometimes is weeks, sometimes it’s months. Please consider donating to this great organization!