Great summary from the Social Media Examiner about how Microsoft worked with a key audience group to get the word out. Very applicable for our projects – Understand who your audience is, and include them in your process.
Monthly Archives: April 2012
If you look at the timestamp of this post, you’ll realize I’m typing this from class, sorry Andy. A lecture topic reminded me of this insightful article on Forbes.com. The author, Carmine Gallo, argues that the “throw it on the wall (or window) and see if it sticks” campaigning is what too many companies are doing. In order to be successful with a mobile campaign the one, overlooked aspect on the campaign would seem to be the most intutitive: you need make sure your front line employees actually know about the campaign and can help spread the excitement to get customers to start engaging.
HowSociable was one of the websites mentioned in Andy’s slides last week for monitoring brand awareness and a tool our group was going to use to earn extra credit. Looks like it’s not functional as of this week and is looking for a rescuer. http://www.howsociable.com/
Harmony Healing Nutrition Center was founded in honor of Leo J. Bolles, MD, my husband’s grandfather.
Dr. Bolles combined the best of traditional and alternative medicine. His complete approach for treating the underlying causes of biochemical dysfunction led to remarkable results. Through the years many were healed, oftentimes coming to Dr. Bolles only as a last resort. With great appreciation and respect for Dr. Bolles’ comprehensive health-promoting philosophy, he decided to study nutrition because he believes nutrition is the foundation for optimal health.
Volunteer Spotlight: Steve Lantz
I have been associated with Transplant House for a little over 3 years as the chairman for the Housing Committee. I was asked by Larry Winn, chairman of the T.H. Board, if I would like to help out. Larry and I have known each other for over 35 years because we worked together in the art publishing industry. I had witnessed Larry’s progression over the years towards and ultimately having his liver transplant in 2002…
Read more at: http://www.facebook.com/THSeattle
And if you haven’t watched our video, check it out…a really amazing story: http://www.youtube.com/watch?v=OFWBaAuxXbY&feature=player_embedded
Do you think someone generous could donate $54 to achieve an even $1,000 by the end of the day today?
I am excited to see the Facebook liks increase from 53 by the end of class yesterday to 68 today. I think our best social media channel has been FaceBook. I mean, check this out!
I’m sure Krishnan’s grandfather is probably more excited to see such great support from his grandson’s friends/classmates.
Please help us spread the word about MAI School: http://maischool.wordpress.com/
Please donate: http://fnd.us/c/9IST9
The GroBox system empowers consumers to think local and easily grow their own fruits and vegetables in a pesticide free and sustainable way. There is an inherent reward in eating fruits and vegetables that you’ve personally planted and harvested. We have designed the GroBox system to take our users on an enjoyable and rewarding journey from seed to harvest to the table.
Check out our blog post that talks about our impressions from the UW EIC at:
Murat on behalf of Team GroBox
Interesting to hear the story from Amador about how Klout killed his Twitter account. Looks like there is a way around it. Good job Amador!
As of 6:00PM today, we’ve got $700 of generous donations from our personal network of friends and other supporters. THANK YOU to our supporters!
Here is a short excerpt:
“When you are in a different city, it can be challenging. Taking the bus or shuttle, getting sleep, reconciling anxieties – these are all things that can add stress. Transplant House accommodations allow patients and their families to cook for themselves and feel comfortable in their environment while they wait. Transplant House helps during the waiting period and facilitates the process of being sick to becoming well again. Sick patients can interact with successful transplant patient volunteers, and this interaction breeds hope. Transplant House thinks they are just providing a place to sleep for patients, but really, it is providing them with hope.”
Read the full blog entry at:
Posting on behalf of Diva:
When Jason Imani suggested Transplant House as the organization for which we would complete a social media campaign, I couldn’t help but feel a pang in my heart. Lindsay, my best friend’s little sister, had a heart transplant 2 years ago and is now living a healthy and active life as a happy wife and mother. I remember the uncertainty and fear in my friend’s voice when she called me and told me what Lindsay would have to go through. She felt so helpless during this time. Having the experience of seeing what my close friend and her family were going through is solid proof in my mind that the service that Transplant House provides is a necessary and vital program for transplant patients and their families. Transplant House provides temporary, affordable housing to transplant patients and their families before and after their transplant procedures. They do their best to take this extra financial burden away from families and patients during this time of extreme stress, in addition to creating a space that is comfortable and feels like home. The last thing on the minds of patients and their families should be figuring out the logistics and finances of temporary housing that is safe, comfortable and convenient to local hospitals and other care facilities. The stress of such a serious medical procedure along with being away from home is more than enough to deal with. I applaud Transplant House for giving these people one less thing to worry about during a very stressful time and ask those reading this post to learn more about how you can get involved and help their organization.
this post was modified from the original post on my personal blog www.justin-emerick.com
For additional context to this post, see the post below on How to get more likes on Facebook
If your entire goal online is to get “likes” or more ambiguously, “generate social influence,” you’ll fail miserably. Or worse, you’ll need to create terrible music videos on youtube and risk both your online and offline respectability.
“If social media content is created and nobody sees it…”
What’s not as intuitive about social media is that while you need content that “doesn’t suck” you also need some audience from which to spread it. The old adage, “if a tree falls in the woods…” applies here. For the aspiring social influencer, if nobody sees your content then the answer to the riddle is “Yes”–it might as well have never existed. Social media, like a live play, requires audience.
The currency of audience…
The quickest way to make a million dollars, is start with 100 million dollars. Instinctively, if you have a pre-existing audience, your social media content will have more leverage. So, if you don’t have a 100 million dollar audience, let’s use the analogy of a live play and walk through how you can get audience.
In order to put on a live play, you need four critical components.
1) You need a stage (platform)
2) You need actors
3) You need a script (content)
4) You need an audience
At a bare minimum, you need these pieces in order to create something that has value. The costumes, lighting, music, is all fluff– or rather, improvements to the “content” component.
In the context of both social media and live theater, the four elements: platform, actors, content, audience are all inter-related. For example, to make the most out of your “space” you need to pick content that works well in that space. For the best delivery of your content, you need have the right “actors.” etc.
So, where should you start? In social media campaigning, people often start with “audience.” (Like my page, like my campaign, like my project!!). This is wrong. And it’s annoying. Don’t promise people you’ll have something of value for them, instead work on creating something of value.
Let’s reshuffle the components of our performance in the order of social media importance.
If you build it they will come…
Before I digress, please note that I’m not saying “Just throw your content over the fences and people will find it.” In fact a better way to look at these components is as an equations:
Content + Actors + Platform = Audience
Therefore, the only way to maximize your social media campaigning is to grow (or improve) your content, your actors, and your platform use.
Maximizing your social media campaign involves maximizing the individual components (content, actors, platform) in ways that don’t diminish another component.
If you create the best live play the world has ever seen and everyone who is anyone has heard raving reviews your only going to get 100 audience members a night if your space only holds 100 people. Conversely, you could have the best script in the world and if you put bad actors on the stage people aren’t going to like it (think back to your high school Shakespeare performances).
Social media is often a one man show
You might be wondering why I’ve included “actors” as a component or resource of social media. Considering your social media campaigns, often these involve one person writing or creating content and publishing it to facebook, twitter, or blogs. Quite simply, this is just a one person show.
Outside of my work I volunteer with a “fringe” (that’s an artistic way of saying low-budget) theater company. This “fringe” company performs new plays written by recent college graduates, casts non-professional actors, and performs in a basement theater. It’s a great experience. Now, one of the problems with this company (and most “fringe” theaters) is that they need to market shows that nobody has ever heard of, written by someone they’ve never heard of, to be performed in a space that very few people have ever heard of. Getting audience is tough. There is, however, one tried and true way getting audience. Don’t create a one-man show! Cast a show with as many actors as you can (without diminishing your content or use of platform). Actors are proud of their work. And most of them have friends who are also proud of their actor-friend’s work. It’s not a coincidence that when the “fringe” company performs a show with 15+ actors, every show is sold out but when they put on a show with 5 (or less) actors the performances have a half-empty audience.
To say it more firmly, if your doing a social media campaign for a project (or company) nobody has ever heard of, and you aren’t a crazy famous celebrity, then create a campaign with a huge cast of characters. Get lots of people with passion to help you create and give life to your content because they will be proud of it and their friends (audience) will be proud of it too.
All the worlds a stage…
So finally, if you made it this far in the post, please leave a comment letting me know how much you “liked” it.
or 48 or 46, not sure what it is today. Klout has become the de facto mechanism for measuring someone’s influence in the online social sphere but with a lack of transparency regarding how the score is calculated I question its relevance. An argument against transparency is that it gives people the tools needed to game the system. I would argue however that transparency is needed along with intelligence to determine when people are gaming their score. The Marketing director where I work is influential offline and contributes to a number of online sources but has a score much lower than mine (he apparently lost another point yesterday) which is driving him crazy. I would love to point him to my super engagement on Facebook but I don’t have the data to back that up.
I am a UW MBA student and got my undergrad from UW and am a big supporter of the school. If you also graduated from UW, check out my groups blog at MBAs 4 UW
Growing up, I knew I was privileged. I loved to learn and I loved going to school. I had a strong desire to do something big in life and my mother continuously reminded me that education was the only means to achieve what I wanted in life – social, economic and emotional fulfillment, and above all – respect. I often read in newspapers and watched on TV how a large percentage of Indian population either did not have access to schools or could not afford to pay for good education. I grew up in a small town, which was surrounded by several villages with no schools. I saw the effects of poverty first hand. Small kids from the villages came to our town to perform various chores such as selling milk, washing dishes and cleaning houses in order to earn money for their families. I wondered if they had similar dreams and desires as me. Lastly, I knew there were many problems with the Indian system because of a lack of education. Corrupt politicians and unfair treatment of girls were a couple of issues I heard about daily. I decided I would do whatever I can when I am in a position to help those who are not so privileged. That is why, when Krishnan mentioned that his team is planning to support a not-for-profit school established by his grandfather and run by his mother in a rural area in India, I jumped in my seat (literally…Roann saw that). I am excited that this class (and my education!) is giving me an opportunity to help some underprivileged children achieve a better environment for education. I highly believe in this noble cause and hope I can do something similar to what Krishnan’s grandfather has done, some day.
Our team (Christopher, Hina, Kevin, Krishnan, Nick and Roann) is passionate about education and is supporting Mankompu Aundy Iyer (MAI) School. This school was started 60 years ago by Krishnan’s grandfather in rural India and provides free education to children. It has grown since 1948 and now has children from grade-1 to grade-10.It has two mediums of education (Malayalam and English) and now provides computer education from grade-5. The government provides the salary of the teachers but all the infrastructure has to be maintained by the school management. Krishnan’s grandfather is almost 100 now and was involved in the day to day management of the school until about 5 years ago. The school is now managed by Krishnan’s mother.
Most of the benches and tables in the school are old and the school is looking to get new benches and tables. The school needs 50 benches and chairs and our team is looking to raise $5000 for the cause.
Please show your support by following us on twitter (@MaiSchool), facebook (www.facebook.com/maischool) and wordpress (http://maischool.wordpress.com).
Interesting article about how we choose to portray ourselves on social networks. You’ll notice that I don’t post much stuff on Facebook, Twitter, etc.
Am I winning or losing? According to his article, I’m losing the quantification game. Better step it up if I want to hang out with the cool kids…
Don’t read this post if you easily offended:
Here’s a glimpse:
For those who haven’t seen this, it’s a real joy to watch.
I think the Oatmeal just wrote an excellent adjunct resource for Entre528. The executive summary is ” To get more likes on Facebook: add more tanks”
The full text is here
Probably time for everyone to take a look at the new Google+ which rolled out today. Here, Mashable details some clever hacks to the Cover photo.
Best piece I’ve seen on this so far.
I am very excited to see two imaginative companies, led by students from the UW TMMBA Program, make it on to the next round of the University of Washington’s Business Plan Competition.
- GroBox aims to make it super easy to grow your own fruits and vegetables in a small amount of space.
- Splitpen is a creative online outlet for ordinary people of all abilities to come together and co-write stories with multiple plot lines, sub-plots and endings.
Both of these aspiring young companies will be showcasing their programs in social media campaigns in the coming weeks. Be sure to keep an eye out for them.
Good summary from the Social Media Examiner: