Category Archives: Resources

North Helpline – Helping Feed Seattle’s Hungry Since 1989

 

As many of you know, I’m one of the contributors to Washington Food Security, a resource that gives you the best information pertaining to how you can help feed the hungry in Washington State. We’ll be launching soon, but in the meantime I have been doing more research on all the great organizations we will look to support and network with.

To this end, the first organization I’m reviewing is North Helpline. This impressive non-profit has been helping our fellow neighbors in the Greater North Seattle, Lake Forest Park, Kenmore, and Southern Shoreline areas since 1989.

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The organization appears to have one full time employee who contributes to their social channels.

The message that North Helpline seems to be getting across is that donations from our community really make a difference. In addition, the organization also does a great job of informing followers of upcoming legislature and how they recommend voting.

Lastly, North Helpline is looking to reach anyone who has an interest in helping the hungry in the greater Seattle area. People can help by providing food or financial support. I strongly encourage you follow the organization on Facebook and on Twitter, and give all you can.

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Google Universal Analytics

Image representing Google Analytics as depicte...

Image via CrunchBase

I have been using Google Analytics on our company website for several years and it has provided useful information on click thoughts, demographics, referrals etc. Just over month ago Google opened up the beta of Universal Analytics which increases the referrers to include social media, mobile (web and apps), advertising (Google and non-Google), and even email marketing and links within PDF documents.

There are many social media marketing tools out there but this seems to be the only one that follows that traffic all of the way back to your website and can measure conversion. It might not replace your other social tools, but it you are also running a website you need a tool that watch the entire click steam of your customers.

There are free and premium versions of the product but the free product is great for anyone who has a website in addition to their social media accounts. The ability see which social networks are driving traffic to your site can help create more effective mobile strategies.

To check out the features visit https://www.google.com/intl/en_ALL/analytics/features/index.html

The Analytics blog also shows the power of the new features. http://analytics.blogspot.com/

JT

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Filed under 2013 - Post 3, Analytics, Resources

Quora – A content helper

Quora, while not directly a social media tool it does help with one important task: Generating content. When you sign-up with Quora they ask you to choose five general categories and then five more sub categories to generate a feed much like twitter. Once you are logged in you will see things that may be of interest or you can search for articles.

How is this different from Google or twitter? Well Quora is based on the idea of people asking and answering questions, so the content has a different feel than what you get in a Google search and because they are not searching the entire web, just their own content you get a broader set of search results, which in turn helps generate more ideas for your own content.

ConserveAqua is struggling with content when in Seattle water seems to be endless.  After searching for conserve water on Quora I quickly saw questions that people are asking about water conservation – these are the questions we should be answering on our blog. Now the answers on Quora are not very thorough or vetted like Wikipedia, but we are using it for ideas not for content.

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Filed under 2013 - Post 2, Content Tips, Resources

May I smash your laptop with a sledgehammer?

Last week, someone in our class made a comment that reminded me of this video.  The first time I watched this video, I wondered if I was prepared to say yes to an offer like this.

This is a great idea for a viral video campaign.  It got some traction, but I wouldn’t consider it truly viral with only 105,000 views in a year.  I imagine the campaign would be a lot more effective if the videos were shorter (30-60 seconds), released regularly, and the offer changed for each video.

How much data will you lose when your drive fails, is stolen, or gets smashed?

I recommend using either http://mozy.com or http://carbonite.com.

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Why Your Mobile Marketing Campaign Won’t Work

If you look at the timestamp of this post, you’ll realize I’m typing this from class, sorry Andy. A lecture topic reminded me of this insightful article on Forbes.com. The author, Carmine Gallo, argues that the “throw it on the wall (or window) and see if it sticks” campaigning is what too many companies are doing. In order to be successful with a mobile campaign the one, overlooked aspect on the campaign would seem to be the most intutitive: you need make sure your front line employees actually know about the campaign and can help spread the excitement to get customers to start engaging.

Why Your Mobile Marketing Campaign Won’t Work

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Social Media Theater

this post was modified from the original post on my personal blog www.justin-emerick.com

For additional context to this post, see the post below on How to get more likes on Facebook

If your entire goal online is to get “likes” or more ambiguously, “generate social influence,” you’ll fail miserably. Or worse, you’ll need to create terrible music videos on youtube and risk both your online and offline respectability.

“If social media content is created and nobody sees it…”

What’s not as intuitive about social media is that while you need content that “doesn’t suck” you also need some audience from which to spread it. The old adage, “if a tree falls in the woods…” applies here. For the aspiring social influencer, if nobody sees your content then the answer to the riddle is “Yes”–it might as well have never existed. Social media, like a live play, requires audience.

The currency of audience…

The quickest way to make a million dollars, is start with 100 million dollars. Instinctively, if you have a pre-existing audience, your social media content will have more leverage. So, if you don’t have a 100 million dollar audience, let’s use the analogy of a live play and walk through how you can get audience.

In order to put on a live play, you need four critical components.
1) You need a stage (platform)
2) You need actors
3) You need a script (content)
4) You need an audience

At a bare minimum, you need these pieces in order to create something that has value. The costumes, lighting, music, is all fluff– or rather, improvements to the “content” component.

In the context of both social media and live theater, the four elements: platform, actors, content, audience are all inter-related. For example, to make the most out of your “space” you need to pick content that works well in that space. For the best delivery of your content, you need have the right “actors.” etc.

So, where should you start? In social media campaigning, people often start with “audience.” (Like my page, like my campaign, like my project!!). This is wrong. And it’s annoying. Don’t promise people you’ll have something of value for them, instead work on creating something of value.

Let’s reshuffle the components of our performance in the order of social media importance.

1) Content
2) Actors
3) Platform
4) Audience

If you build it they will come…

Before I digress, please note that I’m not saying “Just throw your content over the fences and people will find it.” In fact a better way to look at these components is as an equations:

Content + Actors + Platform = Audience

Therefore, the only way to maximize your social media campaigning is to grow (or improve) your content, your actors, and your platform use.

Maximizing your social media campaign involves maximizing the individual components (content, actors, platform) in ways that don’t diminish another component.

If you create the best live play the world has ever seen and everyone who is anyone has heard raving reviews your only going to get 100 audience members a night if your space only holds 100 people. Conversely, you could have the best script in the world and if you put bad actors on the stage people aren’t going to like it (think back to your high school Shakespeare performances).

Social media is often a one man show

You might be wondering why I’ve included “actors” as a component or resource of social media. Considering your social media campaigns, often these involve one person writing or creating content and publishing it to facebook, twitter, or blogs. Quite simply, this is just a one person show.

Outside of my work I volunteer with a “fringe” (that’s an artistic way of saying low-budget) theater company. This “fringe” company performs new plays written by recent college graduates, casts non-professional actors, and performs in a basement theater. It’s a great experience. Now, one of the problems with this company (and most “fringe” theaters) is that they need to market shows that nobody has ever heard of, written by someone they’ve never heard of, to be performed in a space that very few people have ever heard of. Getting audience is tough. There is, however, one tried and true way getting audience. Don’t create a one-man show! Cast a show with as many actors as you can (without diminishing your content or use of platform). Actors are proud of their work. And most of them have friends who are also proud of their actor-friend’s work. It’s not a coincidence that when the “fringe” company performs a show with 15+ actors, every show is sold out but when they put on a show with 5 (or less) actors the performances have a half-empty audience.

To say it more firmly, if your doing a social media campaign for a project (or company) nobody has ever heard of, and you aren’t a crazy famous celebrity, then create a campaign with a huge cast of characters. Get lots of people with passion to help you create and give life to your content because they will be proud of it and their friends (audience) will be proud of it too.

All the worlds a stage…

So finally, if you made it this far in the post, please leave a comment letting me know how much you “liked” it.

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Help! I need a logo fast.

Have you ever tried to come up with a logo fast for an event, project, or group? I like playing around with designs but I end up spending way too many hours. Here’s a short video that gives a few pointers on coming up with a QUICK design.

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A Note about “Good”

This came across my email today.  Thought I would forward it along, as it looks like great resource for anyone involved in a program with a social agenda.

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Hey Jumo/GOOD people,

As a former member of Jumo, you’ve got just five days left to share your project with the community on GOOD Maker. Submit your project for social impact and you’ll be in the running to receive funding—plus you’ll have the chance to be featured on GOOD.

Submit your project idea by April 3rd. It’s easy: just upload a photo or video and write a paragraph telling us about the great work you’re currently doing or a new idea you want to implement. Inspire us with your creativity and we’ll help spread your message.

$500: Individuals and groups SUBMIT IDEA
$2,500: Organizations SUBMIT IDEA

Follow us on Twitter @GOODMkr
We’re constantly posting new Challenges on GOOD Maker. Follow us on Twitter to learn about current Challenges and to discuss exciting ideas for social change.

Let’s make good happen,

Jen Chiou
General Manager, GOOD Maker
maker@goodinc.com
@GOODMkr
Sign up here for monthly updates on upcoming GOOD Maker opportunities

Unfortunately, only U.S.-based individuals, groups and organizations may apply to current Challenges. In the meantime, we invite all GOOD community members to peruse submitted ideas and projects, make comments and ask questions, and help move forward the discussion on the proposed ideas for social change.

You’re receiving this email as a member of Jumo. Jumo merged with GOOD, and now we’re moving together to realize our shared vision.

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