Author Archives: Chris

About Chris

cycling, footy, record collector, Croatian Iberophile

Social Ciclismo: Orbea v Cannondale

In my last post, I provided a brief comparison between two music services that are near and dear to my love of underground tunes. This time I decided to analyze how two of my favorite bike firms add up in the twittersphere.

Raised in rural Pennsylvania, just outside of Pittsburgh, I grew up with the state’s pride and joy of handmade bike manufacturers: Cannondale. Initially wrought out in the small town of Bedford in the ’70s, Cannondale has since grown and diversified into a world leader of mass-produced rides. One of my first dirt jumpers was a Cannondale, and my current racing XC mountain bike is a Scalpel (yes, with one of those whack Lefty shocks). 

Enter Orbea. As my riding style evolved to more city and road treks, I developed a strong connection with Orbea. This firm is based in my cycling spirit’s home of the Spanish Basque Country. Founded in the ’30s, this former gun manufacturer has led the peloton with its attention to making the best climbing road frames in the world.

As I prepared to purchase my next racing road bike, I had to decide which of these deeply-ingrained labels I would climb on for my future road treks. Since my passion of cycling has entered into the social media realm, I decided to analyze how these two firms fared among other tech savvy followers. Focusing on their twitter presence, I used Moz’s followerwonk to crunch some comparative analyses:

Image

 

Cannondale reigns supreme on total followers, engagement rate, and followers per day metrics. Orbea, however, dominates in the retweet, and URL tweet figures. Recalling my experiences with both channels, Orbea does a fine job of being all-inclusive with their content. They leave no stone unturned and at times create campaigns actioning followers to send in pics of children riding their Orbea kid bikes.

Moz’s social authority metric is a bit confusing. Their 100-point grading scale has Cannondale as a break-away 63 versus Orbea’s score of 56. I thought at first the formula would have weighted URL tweets and retweets in favor of Orbea, but since Cannondale has an almost 3.5x larger audience, their activities are equivalent to Orbea’s smaller cult following.

If you’re wondering which fork in the road I decided to take, after graduation I will be crawling on my brand new Orbea Orca. I can’t wait to take her on my tour of Portugal this autumn. Be on the lookout for tweets on @Orbea of the experience!

Leave a comment

Filed under Uncategorized

Washington Anti-Trafficking Response Network (WARN)

Image

–Does it look like they follow a content calendar?

While their website shows no signs of the organization following a content calendar, heading over to their facebook page reveals that WARN follow a content calendar which expands on their group events calendar. Posts that may have been produced using an internal content calendar are mainly upcoming events announcements open to the public. Also, recaps from events are posted afterwards.

  

–How many people contribute to the social channels?

Currently WARN only have a facebook presence. Scanning through their page since creation in September 2010, they have been the sole producers of postings on the page. WARN as of 18Apr2014 have 816 likes and 4 people talking about them.

 

–What is the message they are getting across?

WARN is promoting the fact that they are a coalition of six orgs that will increase victim identification efforts and provide services to human trafficking survivors needing support in their transition to recovery. Their direct support services offered to victims are free and confidential, and WARN provides applicable services on a per-client basis. Sample services include: housing, legal assistance, interpretation needs, physical/mental health management, and more.

 

WARN also broadcast that they perform training sessions to interested organizations or communities that wish to learn more about trafficking identification and victim support initiatives.

 

–Who are they trying to reach?

 

WARN seem to be focusing their reach on Washingtonians, both within community service organizations and throughout the general public.

 

Based on their facebook presence, WARN are looking to reach the general public in raising awareness and inviting public attendance to WARN-sponsored presentations.

 

http://warn-trafficking.org/

https://www.facebook.com/warntrafficking

1 Comment

Filed under Uncategorized

Where Does a Punk Get Their Music? bandcamp vs. SoundCloud

 

 

Punks these days have it all.

Image

I grew up in a single-family house with a mom that was leather-jacket-deep in the first wave of both the UK and US punk scene (’77 to ’82). Music and collecting it, for me, has always been a very personal and direct experience. Immersed in a subculture that had little to no spotlight within the commercial music industry came with challenges. As an ‘80s youth, I spent lawn-mowing earnings on the latest 7 or 12 inches of wax pressed by punk stalwarts at the time. This involved sending well-hidden cash or 7-Eleven money orders in the mail, directly to either the band or the DIY label. This was my MO as I wasn’t deemed old enough to experience my favorite bands live in concert. How did I find out about these new releases? Word of mouth, fanzines, and even direct mail correspondence from bands alerted me to the latest “ground-pounder”. And if it wasn’t for a Xeroxed black and white DIY ad for Bikini Kill’s “Yeah Yeah Yeah Yeah” LP at Pittsburgh, PA’s top indie record shop circa ‘93; I would’ve been years behind in being introduced to progressive feminist gleanings from Kathleen Hanna (as well as soaking up that fine OLY sound). Their side of a classic split with UK’s Huggy Bear paved my way in becoming a socially-conscious individual, and I was only in high school.

Fast-forward to today. Independent music, thanks in large part to the information revolution and the .mp3 file format, is 10,000 (maniacs?) times more accessible. The recent leaders in providing SaaS to global artists, small or big, are bandcamp and SoundCloud. Both founded in 2007, they are often considered social channels. While SoundCloud seems to have functions which resemble a social media site (e.g. liking a track or artist), its main feature is enabling an artist to upload a track within a given URL. This allows the artist to embed the track on their pages within other social media channels. SoundCloud, having been founded in Berlin, also opens a loyal European user base to non-EU artists wishing to expand their reach. Bandcamp, on the other hand, is a service for musicians that want to cut out the middle man (aka THE man) from the equation and distribute their music directly to the digital world. This virtual merch booth allows bands to connect with their fans, and gives tools such as SEO optimization. Bandcamp does take some money from their services, in the form of 15% of all sales (reducing to 10% after your first $5k in total sales) (Source link).

Personally, I’ve used SoundCloud to hear recordings from shows of favorite bands. It has also been the song or album player of choice within my favorite genres when I notice new releases on bands’ facebook pages. Bandcamp, on the other hand, has been my go-to source for previewing efforts from upstart bands. Solid efforts usually win my money for purchasing the digital release, directly from the band via their bandcamp merch booth. Truly amazing releases push me a step further to contact the band via bandcamp to request the purchase, or pre-order of their vinyl release. Just last year I discovered and fell in love with 2 UK punk bands, because I heard rave reviews in a fanzine and landed on their bandcamp pages. They are playing Seattle in May and I even contacted them to offer showing them around the city the day of the show.

So how do these two services fare in the social media world? I’ve created a comparison in the table below:

Image

 

Based on the data gathered, SoundCloud definitely has numbers that suggest its multi-continental reach. SoundCloud also utilize Instagram and tumblr, while bandcamp currently focus on facebook and twitter as their social media vehicles.

And like a great punk anthem I will stop here, just as you’re begging for more.

Leave a comment

Filed under Uncategorized

Metal Cats!

i wonder if the library has this one? epic picture tome!

Leave a comment

by | April 3, 2014 · 9:43 am