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Nike and Adidas

I researched Nike and Adidas social media footprint and mentioning on the internet and social media.

To do this i chose two of the more google like media tracking tools ice rocket and social mention.

For Adidas vs Nike the following results were found:

icerocket(Adidas): posts per day(634.17), Average% (.0059), total post(19,025)

adidasicerocket

 

 

 

 

 

icerocket(Nike): posts per day(1208.20), Average%(.1066),total points(36,246)

nikeicerocket

 

 

 

 

 

For social mention we see adidas socially mentions as follows:

adidassocialmention

 

 

 

 

 

 

 

For Nike we see under social mention as follows:

nikesocialmention

 

 

 

 

 

 

 

Reviewing these analytics we see some obvious trends that are good for Nike. First off the 2 to 1 ratio of mentioning of Nike vs Adidas is telling.

But in turns of social mention top users such as neal day use equally their mentions of both brands, both are heavily matched for photobucket sourceing, and top hashtags, Wherease Nike again has a slight edge on the keyword useage in the results.

What becomes more striking is the sentiment rating of 23:1 vs 10:1, its strength rating of 58% over 45%, and its 40% reach over 29% reach  for nike over adidas,

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compassion logo   Compassion International is a Christian child sponsorship organization, dedicated to releasing children from economic, physical, and spiritual poverty, Headquartered in Colorado Springs. It has a presence in 26 countries world wide. Founded in 1952 by Re. Everett Swanson to provide Korean War Orphans with good, shelter, education, and health care, as well as Christian teaching. Today they help over 1,200,00 children in poverty through sponsorship programs, education, health provisions and vocational training. Compassion international believes that poverty is deeper than the lack of food, clothing or shelter; it is a lack of hope. “To beat poverty, we must give children the opposite of poverty. But the opposite of poverty is not wealth. The opposite of Poor is not rich. It’s enough. Enough to succeed; physically, socially, economically and spiritually.” (Dr Wesley K. Stafford President)

Compassion Internationals active communication channels

Website

Blogs

Youtube

Twitter

Facebook

Instagram

Pinterest

Google Plus

Does it look like they follow a content calendar? Yes it does. Compassion International posts programs, sponsorships, disaster relief efforts, and other programs on a regular basis to provide relief to the worlds most needy. The main website and blogs has regular challenges, you tube provides regular inspirational video of in the field inspirational video/experiences, twitter/facebook has regular event posting comments to let followers know of the latest happenings via content delivery.

How many people contribute to the social channels? For twitter compassion international has 12.6k tweets, via 154k followers. Facebook has over 287k likes. You tube’s professional video production work with views ranging from only a few hundred views to 144,542 views. Instagram has 20,603 followers for their 900 posts.

What is the message they are getting across? Compassion international is focused on :

  • Children in poverty and need, dying, starving, without health care who need help or they would not survive
  • Compassion international provides these group in person and financial need.
  • The message of enough to help the children succeed.

Who are they trying to reach?

Compassion international is trying to reach out to citizens across the globe, especially those with a religious background, who are able to help the poor via child sponsorship, monthly giving, one-time donations, special needs donations, medicines, clothing and food.

 

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Performance Sportswear Social Media-The Battle of the Titans Nike and Adidas Group

Number 1 and 2 performance sports apparel makers in the world Nike (NW based) and Addidas Group (German based) both have strong presences in the northwest and heavily attract services via their social media efforts.

Both groups have a very long online social media presence going back to 2005 and 2006 on youtube.  This is no surprise given the strong advertisement strength of these companies in their markets that they were quick turns to cross over into the online presences of the digital athletes.

Long the experience leader in performance apparel marketing Nike shows no letting up with its latest fly knit and fuel band presence promotions into social media.

But not to be undone Addidas group actually was first to youtbe in 2005 and has used the web to bring together the group of addidas, reebok, puma, and its many brands into a world wide presence to compete with Nike.

Top Social Media Channels for NIKE/Addidas Group:

Nike Addidas Group
HQ’s Beaverton,OR Herzogenaurach, Germany
Founded 1964 1949
Website www.nike.com www.addidas.com
Quantcast rating 2391 US Rank(794.3k USmonthly uniques) 6912 US Rank(262.1k US monthly uniques)
Alexa rating 547(US); 924(WW) 2146(US); 4378(WW)
http://nikeinc.com/follow.html
 
Facebook https://www.facebook.com/nike https://www.facebook.com/adidas
Likes 17,243,508 16,030,975
Talking about this 99,041 156,715
Were here 34,897
 
Twitter https://twitter.com/nike https://twitter.com/adidas
tweets 13,147 1017
following 163 95
Followers 3,046,981 917,000
 
Youtube http://www.youtube.com/user/nike/featured http://www.youtube.com/user/adidas
Joined March 7, 2006 Oct 29, 2005
subscribers 200,356 63,021
views 61,881,584 41,289,428
Channels 10 16
Instagram http://instagram.com/nike/ http://instagram.com/adidas/
posts 679 376
followers 4,089,364 1,041,126
following 119 31
 
Linked in
Followers 486,453 97,524
Employees 27,560 19,050

 

Across the board Nike has a stronger presence than Addidas Group in several groups such as football and basketball, but in soccer, tennis, running we see a very strong presence and interaction with the social media. When we look over the examples of social media participants we can see nike although an incredibly focused digital engine for social media advertising. It also has content and presence that actively hold their subscribers into a loyal following. No other place can the one line tag lines, links to numerous local, national and olympic level sporting events that draw bloggers across the globe together to talk over the experience of nike. No other group has been more present than  Nike for its Digital & Social Media Footprint.

 

 

 

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