Author Archives: paygudekishor

Tweetstats

Here is a simple tool that is free, easy to use, and gives you some useful statistic about your twitter account.

http://www.tweetstats.com/.

Just enter your twitter account name and click Graph my Tweets. It generates following statistics.

Average tweets / day – Simple average of your tweets on daily basis

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Average tweets / month – Simple average of your tweets on monthly basis

Tweet Density / weekday – Graph of tweets by week day

Time of day – Tweet statistics by time of day

 

 

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It also gives some other useful statistics about your replies and retweets.

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It essentially has the same functionality as Twoolr’s free version.

However, the product development has been discontinued.

Nevertheless, its useful for basic statistics.

 

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Filed under 2013 - Post 3

Business intelligence goes social

With advent of social media sites such as Facebook, twitter, Google and other publically available internet resources, vast amount of data about people’s interests, activities and preferences can be found. Businesses can make use of such data to decide their social media strategies, business partners and collaborators and their promotional strategies. However, the data available on internet is in unstructured format. It needs to be compiled and presented in a way that is useful for such marketing analysis.

Microstrategy has come up with a product Wisdom, an analytical tool for processing the publicly available information from big data cloud networks. Wisdom network processes the raw information available on Facebook, Google, census data and other public sources and builds “wisdom” from the raw information by creating powerful market segments and classifications.

What can businesses do with acquired “Wisdom”?

Business can generate revenue with new promotions to upsell/cross-sell products to different consumer segments. They can increase fan engagement by providing relevant posts, tweets and updates, based on the targeted audience psychographics. In addition, it is easier for businesses to identify other products / businesses that exhibit a high affinity with their brands and co-market the product with them. In addition, it is effective in figuring out appropriate media channels for advertising based on media channel affinities of various consumer segments. Businesses can also decide on the strategic locations for brick-and-mortar stores based on the where the targeted customers are likely to visit most frequently.

The following video demonstrates power of micro segmentation with “Wisdom”

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Filed under 2013 - Post 2

Microsoft “tech-days”

MTechDays

Microsoft has been conducting its “tech-days” events all over the world. These events give an opportunity for developers to develop apps for Windows Phone, Microsoft Office and Cloud platforms. In India, it made a Guinness world record as more than 2500 developers who participated in the Bangalore event did nonstop coding for 18 hours.

What’s in it for developers?

After all, thousands of developers spend hours programming in these events foregoing their work and daily activities. What is it that they achieve? Following things come to mind.

  • Exposure to the technology and guidance from experts to build and hone their skills.
  • Joy of creating something new, exciting and fun.
  • Relationships with Microsoft’s experts community.
  • Recognition, certificates and awards from Microsoft.
  • Exposure to different ideas and thoughts.
  • Excitement of being part of the event.

What does Microsoft achieve?

Microsoft has not been able to make it big with Windows Phone yet. One reason for that is there are not many apps available on Windows phone as compared to those with its rival iPhone and Android based phones.  On the other hand, developer community is not so interested in developing apps because there are not many buyers. This seems to be a negative spiral and Microsoft is trying to make its way out of it.

Asking people to buy Windows phone when there are not many great apps available is a tough sell. Reaching out developer community through such events is relatively less expensive and the rewards are probably higher. Through these events, Microsoft might be expecting to get some “cool” apps in its App store. However, more than that it probably may get significant number of developers developing Windows Apps as the participating developers are likely to continue development at least for some time. Not to mention, the other intangibles it achieves such as increasing awareness about Microsoft’s Technologies, and developing goodwill among developer community.

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