Author Archives: surajpanicker

Minilytics

Minilytics is a free Facebook analytics tool, a mini version of PageLever by Unified (Facebook: http://www.facebook.com/PageLever, Twitter: @PageLever). PageLever is a full suite of analytics for Facebook.

Minilytics gives you answers to common marketing questions about your Facebook page. At any time you could seek answers for up to four questions. The website claims that new questions are added frequently. I tried this tool for our social campaign’s facebook page Plastic Free Seattle (Twitter: @pf_seattle), and got quick answers to four
questions

1. What’s my best performing post last month?

Minilytics identifies the best performing post by analyzing the reach, user engagement, people talking about the post and the overall virality of the post.

PlasticFreeSeattle_Minilytics_1

2. How much would it cost to quadruple my reach?

Minilytics computes what it would cost to quadruple the reach based on the current organic (without ads) reach of the posts. The only issue I saw here was that Minilytics reported a $0 cost to quadruple the reach, which I’m attributing to a significantly low current reach with our campaign.

PlasticFreeSeattle_Minilytics_2

3. Which recent posts should I have promoted?

Minilytics identified 3 posts from the most recent 100 posts that we should have promoted. It bases this computation on the overall level of engagement with the posts. Minilytics also provides an option to promote those posts with PageLever or Facebook.

PlasticFreeSeattle_Minilytics_3

4. Who should I target my promoted posts to?

Minilytics looks at the reach of your posts and people talking about your posts and identifies the demographic group that engages and creates more stories about your page and its content. Minilytics provides an opportunity to promote using PageLever or Facebook.

PlasticFreeSeattle_Minilytics_4

Minilytics also generates a one-page report with the results for these four questions

PlasticFreeSeattle_Minilytics_5

Overall, if you’re wanting to take a quick look at how your campaign and posts are trending on Facebook, Minilytics provides a quick and easy tool for making sure you’re doing the right thing. You can always go pro with the full version, PageLever by Unified

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Filed under 2013 - Post 3, Analytics

Bottlenose – Live Social Intelligence

Bottlenose is a powerful analytics tool for social media marketers, advertisers and publishers.It provides a live update on the trends around topics from your social accounts.

Bottlenose’s SaaS (Software as a Service) offering makes it easy to create an account and setup the monitoring. The website offers a customizable dashboard to manage your Twitter, Facebook, LinkedIn, Buffer and Bitly accounts or content from any of your RSS streams.

Bottlenose Accounts

Add your social accounts to bottlenose

I created an account in just one click and added PlasticFreeSeattle’s facebook page and Twitter account to my dashboard. The Bottlenose engine quickly analyzes the accounts and data feed and generates a report around trending topics and people based on the topics of discussion and posts in your accounts.

Bottlenose Dashboard

Bottlenose Dashboard

Bottlenose also provides an at-a-glance dashboard of each of your social accounts, a feature provided by several other social media aggregator tools.

Bottlenose Twitter Activity

At-A-Glance Account Activity

A great visualization of the trending topics is provided by Sonar which updates live to provide the latest action. An awesome feature within Sonar is the visualization of trends capturing positive, negative and neutral sentiments based on the number of posts and topics of discussion.

Bottlenose Sonar

Sonar displays a live view of the trending topics

Bottlenose Pro provides advanced analytics and rich visual data on engagement, sentiment, demographics, psychographics, geography, influencers, topics and links across all forms of social media.

Bottlenose Pro Analytics

Rich Analytics with Bottlenose Pro

Bottlenose’s technology discovers correlations with any time series data set, such as sales results, stock prices, web site traffic and engagement, television ratings, box office sales and online transactions in order to make predictions on future trends and monitor the impact of your marketing initiatives.

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Filed under 2013 - Post 2

Smith Brothers Farms – Milk & Media

This is an era of brands, advertisement and marketing. But do brands really matter when it comes to milk? I did not care about the brand as long as I knew it was Cow’s milk. But, soon I realized that there is more to the process than I ever imagined; there can be tons of differences in the way the cow is raised to the way milk is packaged and delivered. Yes, brand does matter, and Smith Brothers Farms (SBF) is my milk brand. I met the milkman at a stall in one of the farmers market, sampled their milk and got detailed information about the company and the various products they carry. That was the first time I could associate a human face to the carton of milk I take out every morning from the refrigerator.  After switching to SBF, I knew where my milk was coming from, how it was processed and handled – I actually knew my Milkman!!

SBF is a local family-owned and operated dairy farm serving the greater Puget Sound area. Located in the Kent Valley, Smith Brothers Farms have been in business since 1920. They are one of the largest home delivery dairies in the country. Currently they deliver products to more than 45,000 homes every week. In addition to the convenience of online order management and home delivery, SBF got my taste buds so used to fresh milk that there was no going back to the typical store-bought ultra-pasteurized milk.

Their marketing strategy relies mainly on word-of-mouth referrals, door-to-door marketing and participation in special events and local farmers markets. In most of these events, they hand out product samples. They also support various organizations throughout the Puget Sound area, like Program for Early Parent Support (PEPS), Woodland Park Zoo, Issaquah Salmon Days and Denny’s Milk Carton Derby.

SBF’s customers manage their orders via an easy-to-use and intuitive website, http://www.smithbrothersfarms.com. They have also maintained a Facebook fan page, https://www.facebook.com/SmithBrothersFarms and twitter account, @SmithBrosFarms. Despite being a local brand, they have over 23K Facebook likes and over 4K twitter followers. Their Facebook fan page contains product and event updates, sales info, fun facts and much interaction and testimonies from consumers. They are regular on twitter with gathering views and reviews on various products they offer, event reminders for followers and some casual conversation too. SBF has a strong traditional marketing strategy which they have adopted for over 90 years and has been very effective for them. However, they have identified the need to embrace the new generation social media strategy and they are on their way connecting with their e-Age fans.

SBF

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Filed under 2013 - Post 1, Social Media Strategy for Companies