Author Archives: narendratmmba

Social Media analytics of Boeing and Airbus

Originally posted on narendratmmba:

This is in continuation to my earlier blog on social media presence of aerospace industry giants Boeing and Airbus. Here are their social media analytics shown below. It is very interesting that Boeing does not follow as many users as Airbus follows on Twitter. The users followed by Airbus are located many parts of the world but the users followed by Boeing are in very limited locations across the globe. On Twitter, Airbus has 196,936 followers and Airbus follows 612 users whereas Boeing has 157,873 followers and Boeing follows 197 users. See the pictures below for more analytics of Twitter. Results are extracted from “Follower wonk” website.

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Location of users followed by Airbus                Location of users followed by Boeing      

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As I have mentioned in my earlier blog, Airbus maintains a slight lead in social media presence. Airbus maintains Klout score of 88 and Boeing maintains Klout score of 68. Klout score…

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Costal Conservation Association

-Pick one organization related to the cause you are pursuing.
Coastal Conservation Association (CCA) is a non-profit organization with over 100,000 members geared up to educate public on conservation of marine resources to conserve, promote, and enhance the present and future availability of those coastal resources for the benefit and enjoyment of the general public. CCA has 17 active state chapters spanning across Gulf of Mexico, Atlantic seaboard, and the Pacific Northwest. CCA was started in 1977 to combat commercial overfishing and currently battles for sustainable health of coastal fisheries.
-Does it look like they follow a content calendar?
Yes, it does look like they have consistent online content feeds through all of their social media channels. They have newsroom link where they post regular CCA news and articles. They have presence on Facebook, Twitter, Google plus, Instagram, YouTube, Pinterest and e-mail updates for subscribers. CCA national Twitter account is very active with daily tweets. Twitter account is very well organized with very interesting headings including timeline. CCA Facebook page is also very active with daily updates and daily content sharing.
-How many people contribute to the social channels?
CCA National twitter account has 1581 followers and 631 active tweets, CCA Facebook has 17868 likes and 4324 active participants and participation is growing. CCA YouTube has less participation compared to Instagram and Facebook.
-What is the message they are getting across?
Basically trying to influence people how important the marine resources are and focused on attracting more member registrations and participation. They are showing their dedication to preserve marine resources and inspiring people to join the association. CCA news room is bringing latest information about fishing issues at local regions and federal government issues to public to take action from their website “take action” link. The CCA network is engaged in hundreds of local, state, and national projects that initiate scientific studies; fund marine-science scholarships; build artificial reefs; create finfish hatcheries; initiate hydrologic and contaminant studies; monitor freshwater inflows; support local marine law enforcement (Ref. http://www.joincca.org).
-Who are they trying to reach?
They are trying to reach public who enjoy marine activities such as fishing and wants conserve the marine resources for enjoyment of future generations and also people who can donate for the same cause. CCA is also looking for people who can buy CCA gear and contribute to CCA activities such as marine sciences studies, research, scholarships and support local marine law enforcement.

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Boeing vs Airbus

Both companies compete to own the crown of number of orders and deliveries and very often that precious crown does not stay long with either one due to various reasons. They learned to reap the benefits of most efficient social media to display their commitment to innovation and target their end customers.

Rivalry among Boeing and Airbus is very interesting among many corporate rivalries. Both companies accuse each other of the unfair aids they receive from the respective governments (US & European governments). The WTO trade litigations between Boeing and Airbus must remind both giants and all involved about existence of business ethics before it is too late. Both companies compete to lure global governments with outsourcing opportunities and try to win airplane orders. Competition is so intense that their orders depend on outsourcing, advanced technology, choice of engine, currency, airline operators, cabin interiors, global economic and political stability. Since 2004 until March 2014 Boeing received 8663 orders and delivered 4619 whereas Airbus received 9036 orders and delivered 4915 (Wikipedia). Both the companies have strong presence in social media.
However, Boeing and Airbus knows they can’t sell planes on twitter but they are clear about their goals that can be achieved through social media. “Boeing wants to position itself as a “forward thinking, thought leading driver of innovation in the industry” (simplifying.com) and Boeing management believes social media offers the most efficient tools to achieve that goal. Boeing learned it in hard way in 2010 from an eight year old boy. Very interesting interview about Boeing social media and Boeing’s success story at

http://simpliflying.com/2012/interview-gary-wicks-shares-how-boeing-commercial-airplanes-takes-the-social-media-bull-by-its-horns/.

Boeing also negatively affected by social media when 787’s were grounded due to battery problems. The negative social media effect on Boeing trouble was nicely described at

http://www.buzzient.com/blog/the-boeing-dreamliner-crisis-in-the-era-of-social-media-analytics/

Airbus wants to drive awareness among global audience about their product launches and commitment to innovation and excellence. Airbus promotes tweets targeted to interested global audience and recent A350 XWB first flight was a success which attracted 4000 new followers in one day.

How Many social media channels do they participate in?
Boeing: Company website, Facebook, Facebook careers, twitter, Instagram, LinkedIn, Flickr, YouTube, tumbler, E-mail subscriptions/RSS feeds through 290 channels, regular press releases, TV media releases, Boeingblogs, and Google+.
Airbus: Company website, E-mail subscriptions, Facebook, Instagram, Facebook careers, Instagram, twitter, LinkedIn, YouTube, tumbler, press releases, Google+ and podcast on iTunes.

How often do they participate in those channels?
Boeing: Regular press releases, Regular Randy’s journal tweets, not much activity on Facebook page, Regular updates and participation on Boeing careers with about 1500 daily participants, e-mail notifications through various e-mail channels, main stream media updates, and constant updates to their website.
Airbus: Regular press releases, Airbus promoted tweets targeted at interested audience, constant updates to Facebook page, e-mail notifications through various e-mail applications, main stream media updates, and constant updates to their website.

How engaged are their communities?
Boeing: 151,000 followers on twitter with 3580 active tweets and 194 daily active followers, 298,795 followers on LinkedIn, 79,365 likes on Facebook, 86,005 subscriptions on YouTube with thousands of views on each video, 47,514 actively engaged Boeing lovers on Instagram and 131,000 likes on Facebook careers. Boeing actively updates and shares content in all these channels except Facebook.
Airbus: 545,701 likes and 30,297 active followers on Facebook, 72,942 subscribers on YouTube with thousands of views on each video, 189,000 followers on twitter with 3615 active tweets and 594 daily followers, 148,293 followers on LinkedIn, 14,182 Instagram followers and 61 daily participants. Airbus actively engages its community with regular shares and content updates through all the channels including Facebook.
-Narendra Seethammagari

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