Author Archives: Mary Heather

About Mary Heather

Wife, professional marketeer, eater.

See America by Rail

“A world-leading economy today requires a world-leading transportation system that strengthens the whole network and recognizes and supports the unique roles each mode plays in supporting interstate commerce.” – Amtrak CEO Anthony Boardman

 

Whether the argument is environmental, quality of life or just a passion to make America a better place to live, our community deserves a better rail system.  Join team Braun and become a Ferroequinologist today!  http://www.americantrains.co

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Progressive Railroading

Progressive Railroading

Leading the cause for Progressive Railroading is … Progressive Railroading Magazine and their website, http://www.ProgressiveRailroading.com

–Does it look like they follow a content calendar?
It appears that on a macro schedule, the publication follows a traditional editorial calendar. but the updates are so frequent, any logic is untraceable.
–How many people contribute to the social channels?  Given how prolific the posts are, there must be multiple people posting, but they are using a company-wide domain.
–What is the message they are getting across?  They are the all encompassing resource on railroads.  By sheer volume, they reinforce it.
–Who are they trying to reach?  The main focus are rail industry professionals.

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