Author Archives: marutis

Viralheat – Simplification of Social Media

ViralHeat is a unified social media tool geared towards marketing. This tool is very well used for brand management. The other notable feature of this tool is to stay competitive and monitor your competitors.This way you can always be ahead of the competition. ViralHeat can track campaign performances and analyze the data. The tool can be used to understand what is being pinned, identify influencers, locate boards (search) and engage with interested audiences.The tool can also be used to track blogs and websites that are engaged in talking about your businesses and brands. Important updates on brands, topics or products can be alerted in real time using ViralHeat. ViralHeat also provides with application interfaces that other programs can use to integrate the social media data into the applications.Overall this is a nice feature rich tool.

http://www.viralheat.com

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Filed under 2013 - Post 3, Analytics

Social Media Client Consolidation and Scheduler – HootSuite

Hoot Suite is one product that I have started using recently. HootSuite is a “Trillian” from the Instant messaging space. Mainly it is used as a client(dashboard) to consolidate all your social networking accounts, be it LinkedIn, Twitter or Facebook. Other than just a client consolidator, it is also a analyzer. HootSuite can do custom analytics for your social media needs. All the analytic reports can be shared within the HootSuite community. HootSuite client is available for almost all the platforms be it PC, Android and iOS interfaces. HootSuite can be utilized within the organizations to build separate teams and the teams can be organized at more granular levels. HootSuite can be scaled throughout the organization. There are other features available within the HootSuite dashboard – Organizer and Message schedulers to custom csv up-loaders and RSS feed.

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Filed under 2013 - Post 2

Crowd sourcing for game development

In the past few years there have been big talk about social media and how businesses market their products. Of all the industries that I have seen market their products, game industry is the one that stood out the first. I am not focusing here on just the social gaming companies marketing their social games, but the big game players, be it console games, massively multiplayer franchises as Ever Quest, Wow or DC Comics. I have worked in the gaming industry for about 12 years and was part of social campaigns marketing the products. I was part of the game development teams (MMORPG development) and was impressed how the game teams will market their upcoming releases. MMORPG are genre of role-playing games where a very large number of players interact with one another within a virtual game world. The virtual world Is a persistent world which continues to exist and evolve while a player is offline.

While working at Sony Online Entertainment at their Bellevue development studio for a game called “The Agency”, I was part of developing prototype game for the Agency where  players (for example facebook members) can get the feel of what is coming in the real game. There were discussions threads for people to discuss and provide their feedback on what to improve. This method helped the game team tremendously. The prototype game players on facebook were given the option to move their game data to the real game once it was launched. Several iterations of the prototype were done and with the crowd sourcing many new features were implemented in the game.

I have seen various other game companies implemented into their core game development. Sony has also done this for their casual games where the game Free Realms was introduced to the social platform for few months prior to the real game launch. This has been a successful strategy for introducing the new games to the social members and creates a buzz for the game early on.

http://www.facebook.com/FreeRealms?ref=ts&fref=ts

 

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Filed under 2013 - Post 1