Author Archives: kotaroh

Visualize your performance of Social activities – Crowdbooster

Crowdbooster is yet another social analysis tool for Facebook Page and Twitter. The tool can show potential Impressions, growth, reach, etc by using available data on both sites, including the number of followers in Twitter and likes in Facebook. The hosting company is a startup in Silicon Valley and funded by Y Combinator.

The result of analysis is very graphical and easy to understand. Especially the concept of potential impression is interesting to me. Below is one of examples. Two of tweets were retweeted by one follower who has more than 12K followers. As a result, the potential impression is calculated as more than 24K.

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For Facebook, the tool can track and visualize the impact of each post by counting the the number of likes and who liked.

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However, the tool only visualizes data without any suggestions or recommendations about how  to increase the impact of the user. It would be nice to track and monitor the change of potential impact and the current status, but what the service can do is just showing a result.

The minimum price is $9/month. To be honest, unfortunately I could not find enough reasons to pay for this. New features for recommendations about next steps to increase page impact would be good function to have.

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Filed under 2013 - Post 3, Analytics

Tumblr – a flexible content generator

Tumblr is a blog service, which is hosting more than 100 million blogs today. However, it is  a  little different from standard blog sites as WordPress.com. It is easy to post photos or movies on Tumblr, although it does not have as rich tools to manage multiple posts as WordPress. Tumblr is also sometimes called as “microblog” tool like Twitter since it has a concept of “follow” and “Retweet (Reblog)”.  However, the contents can be rich contents including photos, movies, etc, which is different from Twitter. Also some people compare Tumblr with social bookmark sites such delicious, since archiving sites is pretty easy with Tumblr.

From my perspective, Tumblr could be called as “social content generator”, which let users  create and share contents very easily. Although Tumblr is different from Twitter, WordPress, or Pinterest, but can be used as if it is Twitter, WordPress, or Pinterest. There are also multiple tools to store and share contents on other sites in one click so that users can archive contents on other sites in their Tumblr site very easily.

I believe Tumblr is a unique tool in social media. I know a few (or many) sites similar to Facebook, WordPress, Twitter, or other famous services, but I don’t know another site which has a concept similar to Tumblr. This is an easy tool to follow interesting sites, gather contents, and publish own site.

There are some examples using Tumblr as its host.

http://lizdevine.tumblr.com/ – a site by photographer

http://nbcnews.tumblr.com/ – NBC news. This site is trying to lead readers of this Tumblr site to its original site.

http://status.twitter.com/  – This is an interesting one. Twitter has an official site to update the service status, hosted by Tumblr.

The problem of Tumblr is that it is sometimes very confusing and hard to use because of its flexibility.  One of examples is its dashboard. The dashboard shows all of your posts and posts of sites you are following, like the timeline of Twitter. However, if a user wanted to use it a pure blog tool or content archiver, that function would not make sense. Another example is multiple buttons  on the home page to share contents such as Movie, quote, and so on. However, if a user wanted to use the tumblr as a tool to follow other sites, those buttons are useless.

A news source said Tumblr finally will expect to make its first annual profit this year.

http://www.bloomberg.com/news/2013-03-05/tumblr-to-introduce-mobile-advertising-to-help-achieve-profit.html

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Filed under 2013 - Post 2

WOODLAND PARK ZOO – One of most socialized zoos in the world (Probably)

Woodland Park Zoo - I’m pretty sure this zoo is one of most socialized zoos in the world.

The other day I found the site of Woodland Park Zoo by chance, and was impressed that they are using social media pretty well. Here are some examples about how they use social media well.

(1) Channels

First of all, I’d like to mention about their url, which is http://www.zoo.org. This url obviously shows that they have been taking care of their presence in the internet, and they do have a big presence in the social media. As a zoo, they have Facebook page, Twitter account, YouTube Channel, Word press blog, UStream Channel, Instagram account, and Pinterest account. They even  have their official iPhone application which include interactive GPS map. They have links to those account pages at the top page of their website, which also indicates that they are very serious about how to leverage social media.

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Here is a top page of San Diego Zoo as a reference. The page does not have any links to any social media.

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(2) Activities

Another impressive thing is that they are not only keeping those accounts but updating them very aggressively. For example, their blog has started in 2007, and has been updated almost once per three days. Their YouTube Channel has  updated almost once per 10 days, and twitter is updated every day. As a result, some of their blog post gets more than four thousand “like”s, the number of subscribers of YouTube channel is over 9,000, and one of movies has been played over six million times. They have a very good relationships with their potential customers.

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One of the reasons why I was so impressed would be that I might have had some biased view that zoo should not be an organization which can utilize new media such as a social media. However, after having gone through their blogs, tweets, movies, etc, I found their approach does make sense a lot and felt embarrassed a little that I had bias.  Their business is B to C, so getting live feedback from guests must be quite important. Their target audience is very wide and relatively easy to reach via social media. They do have contents and stories which are perfect for sharing and can be updated very frequently.  Their use of social media should be a good use case for other zoos, aquariums, and possibly museums.

 

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Filed under 2013 - Post 1, Uncategorized