Author Archives: garyanastasio

Google Blogger Analytics

Blogger-Logo

 

Many of us are using blogging to raise the brand awareness of our products or businesses. I’ve recently fallen in love with the Googles Blogger app. It does everything I need it to do and ties into the Google ecosystem which I use on a daily basis. Behind Blogger there are some extremely helpful and simple tools one can use to track and manage traffic though their blogs via the dashboard.

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A blogger can track a ton of useful information pertaining to your blogs traffic. You can track the amount of hits you are getting per page, you can also drill down and see where the majority of your audience lives, what sites they clicked though to get to your blog and what OS or browser is being used to visit your site. This is actually valuable information for someone who is using their blog for marketing purposes. It allows you to streamline how you target your audience and allows you to see where you get the most bang for your buck. Being able to target your content is a powerful tool that allows you to pivot your marketing strategy and focus on more accurately reaching your target audience.

 

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Blogging is a powerful tool. It gives authorship to anyone with an internet connection. Companies and entrepreneurs who understand how to create a professional blog can leverage the analytic tools to understand and serve their audience more accurately.

 

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Old School: Forum Etiquette as a Social Tool

ImageWith all of the new-fangled social media companies on the internet, Facebook, Google +, Linkedin, etc…, we tend to forget that social media on the internet can trace its roots back to internet forums. Back in the day, forums where the only place to hang-out, chat with like-minded people, start flame wars and troll. Forums are still an extremely popular form of social media that we tend to forget about in the presence of the social media giants. Internet forums are still extremely relevant. Most importantly, its where we learned our internet manners. Proper forum etiquette is as important as our face to face etiquette.  Sure there are alot of tools to measure metrics and statistics, but what about the social tools we learn from an online standpoint? The tools of online etiquette are equally important as we become more tightly intertwined with our online persona. Let’s have a refresher on forum etiquette. Let the lesson commence!

Forum Etiquette 101 (from eHow.com) :

1-      Read the forum rules. Even if you’re excited to be a member of a new forum and can’t wait to join in, take the time to find the group policy page and read it thoroughly. Some forums are fussier than others about Internet etiquette.

2-      Lurk a little before you dive right in. Read a number of posts, or check out the group’s archives. Get a feel for the tone of the forum so you can participate accordingly.

3-      Remember your face doesn’t show. Words alone can convey sentiment, but without benefit of inflection or facial expression, they can be misconstrued. Use descriptive wording, emoticons or .gifs to ensure your meaning is clear. By the same token, don’t jump to conclusions about another person’s intent in posting an unclear comment. When in doubt, ask for clarification.

4-      Type in lowercase or standard case, not in all caps. By the rules of netiquette, all caps equates to shouting. If you type with all caps, you will annoy and possibly offend other forum members.

5-      Say online exactly what you would say in person. In other words, if you wouldn’t say it to the person’s face in front of your Grandmother, you shouldn’t type it into a forum.

6-      Be respectful. Internet etiquette is similar to standard etiquette in this area. Appreciate that your opinion is one of many. You can disagree with another person without being disrespectful or rude online.

7-      Ignore Trolls. Netiquette guidelines are very specific where they’re concerned. If you engage in conversation, you’ll raise your blood pressure and empower the Troll. You can’t win a flame war, and you can’t sway a Troll’s opinion. Often, they don’t even care about the subject; they live for the conflict and nothing more. Trolls are common and not worthy of your time. Ignore their posts-no matter how inflammatory-and eventually they’ll get bored and move on.

Read more: How to Use Proper Forum Etiquette | eHow.com http://www.ehow.com/how_2106033_use-proper-forum-etiquette.html#ixzz2RCSPVMpx

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HackThings meetup Seattle 24th

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If you are into the DYI community and are interested in technology, then HackThings meet up is something you should check out. HackThings.com is a social site for hackers, makers and tinkerers in the Seattle area. They hold monthly meet ups to talk, hack and brainstorm on the latest DYI technologies. What’s really amazing is how this social site has managed to gain momentum for this growing community. It’s also an amazing site to get your name out there if you are a tech startup. The HackThings team is hooked into the local VC community so going to these meet ups will only increase your brand awareness. Check em out!

http://www.hackthings.com/

And the meet ups are here:

http://www.hackthings.com/about/the-hack-things-meetup

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Google + Its Awesome!

imagesCAOF8GRUI have long avoided using social media for more than just posting pictures of my son for my brother to see. Facebook to me was the root of all that is evil in the social media world. I always felt like I was being stalked when using it. Friend requests from people I hardly know or people I really don’t want to know again…. sigh what’s a social media newb to do? In steps Google + (or G+ for those who are hip). Finally a social media network that understands me. I like to use G+ (yes I’m hip) to keep track of my hobbies and interests as well as a few of my old friends who also hate the evil that is Facebook. It is add free and really allows me to drill down and find like-minded groups of people. It’s more of an online forum that takes the guise of a social media site than the stalking, add serving, privacy ducking Facebook. So if you want to be “hip” like me… try G+. I know you want to escape the clutches of Facebook!

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