Author Archives: fromm1ke

Follerwonk – Who follows you matters

Followerwonk is an app brought to you by the folks at SEOmoz, a Seattle located company and a foremost authority in SEO. Very timely that just today some our our analytics folks at work posted a link to the followerwonk report for my company. It has a number of interesting capabilities built into their features. For corporate use, it is free for 30 days then $99/month. With that level of access you are able to actually download the list of followers and sort them to find your influential followers. This kind of use has a whole sort of potential applications, including being able to do competitive analysis and target influencers across a wide range of data, contributions and opinion.

Let’s move to the data. I thought it would be interesting to compare my company’s details with that of Kids2Code, our class project. First Kids2Code:

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And now for Safari Books Online:

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The social authority diversity with Kids2Code is  much higher skewed at the top end. It appears we’ve been successful picking up some influential followers in our project already!

The service is also able to analyze not just the reputation, but the reach of your twitter followers. Here we can see that Kids2Code in comparison has some followers with very large counts. This could be due to our getting followed by Code.org.

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By way of comparison here is Safari’s chart.

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You can imagine that the service can visualize data related to nearly any combination of information that Twitter is able to collect. What is most powerful, in my opinion, is the power to understand what kinds of messages your followers are responding to. For Kids2Code, we could create a word cloud that demonstrated what are the most common words coming out of the bio portion of our followers accounts. There are restrictions of course to to the depth of that data as users can put anything in there, as well as the tight character provisions. But it is clear that our message is being picked up by the audience we expected. Our future efforts will need to focus on moving beyond just this group, and into other educational leaders.

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Filed under 2013 - Post 3

Storify – Turns Social Media Posts Into a Story

storify

Storify allows you to structure and manage blog posts and tweets related to any event, news occurrence, media matter into a single concise and elegant story. It unshackles publishers from the restrictions of 140 characters and multiple media sources while maintaining the advantages of engagement, speed and flexibility of social media.

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Storify believes that in this day in age everyone can be a reporter. This in no more evident then the manhunt for the Boston bombers. I found faster and more accurate information coming from my tweet stream than traditional media. Traditional media, in their efforts to match the speed of social media, was wildly inaccurate with many angles of the story. Storify can help those media source coalesce feeds and their own reporting into a common and federated content delivery.

As Storify says, “we believe this is a tremendous opportunity to be better informed. The voice of people on the ground, living through events that resonate far and wide, need to be amplified so that we can understand our world. But with this opportunity comes a big challenge: there is so much noise online and no one has the time to sift through it all. Regular people busy with their lives just want the story.”

There mission is ambitious, however given how it works with the events of the past week, it is clearly a sign of how news will be delivered from this day forward.

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Filed under 2013 - Post 2

Evolution of a Store (and Strategy) – Chuck’s Hop Shop

Residents of Seattle’s Greenwood neighborhood have watched Chuck’s Hop Shop evolve before their very eyes. What was once a ramshackle bodega that one would not let their children (or mother’s) enter, is at present one of Seattle’s largest and most beloved beer destinations. When Chuck took over the space he added some fresh paint, better lighting, and overall made the store more welcoming. Still, it was a convenience store with an interesting, if modest beer selection. Over the course of the first two years shelves filled with Hostess and Frito Lay snacks were replaced with more refrigeration cases and beers from across the globe. Chuck would partner with local breweries for special tasting nights. The interesting environment combined with his friendly demeanor found patrons wanting to linger longer and taste the interesting beers. Soon Chuck brought in beer on tap, for sale in growlers or to consume in the store. After just over two years, the shop has transformed into a neighborhood pub/7-eleven/community gathering spot. The place is always packed, and with neighborhood kids and dogs also welcomed, has a frenetic energy all it’s own.

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Chuck’s social media strategy followed a similar transformation. Initially their presence was limited, as Chuck’s seemed to still be figuring out what they wanted to be. The uniqueness of the transformation was just the kind of thing social media helped spread. Many wanted to share their pleasant experience in such an unusual space. Through local neighborhood blogs, Yelp, and Foursquare the secret slowly got out. Now that attracting customers was no longer an issue, Chuck’s social media strategy transitioned from passive to active, adding greater value and building a community outside of the store. Chuck’s inventory changes daily, and keeping customers abreast of new products keeps them coming back into the store. Given the high amount of alcohol consumed in the store, the need for food options beyond Doritos was addressed by inviting local food trucks. Seven days a week, a different food truck is parked in Chuck’s lot. Given that food and beer changes daily, Chuck’s has little challenge with sourcing content for their Facebook or Twitter pages. Daily updates ensure that customers never forget that Chuck’s is nearby.

chcuks2

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Filed under 2013 - Post 1, Uncategorized