Author Archives: farhad727

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by | May 30, 2014 · 11:46 pm

Nissan vs. Toyota

By Farhad Teymurian

1)   Topsy

Toyota has consistently more tweets per day than Nissan (about 4K more) that is about 120K more tweets per month.

2)   Follower Wonk

Toyota follows 19,103 user while Nissan only follows 175 users.

3)   Social Mention

Toyota and Nissan both have equal strength, yet Nissan has 26:1 positive sentiment compared to Toyota at only 6:1. This is most likely due to the sportier designs of the Nissan cars and brand.

4)   Keyhole

Nissan has about 1 million more impressions than Toyota as well as 1 million more reach. Nissan also has greater percentage of males at 79% compared to Toyota at 77%. Again I think this is due to the sportier Nissan designs.

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In summary:

Toyota has consistently more tweets per day than Nissan (about 4K more) that is about 120K more tweets per month. Toyota follows 19,103 user while Nissan only follows 175 users. Toyota and Nissan both have equal strength, yet Nissan has 26:1 positive sentiment compared to Toyota at only 6:1. This is most likely due to the sportier designs of the Nissan cars and brand. Nissan has about 1 million more impressions than Toyota as well as 1 million more reach. Nissan also has greater percentage of males at 79% compared to Toyota at 77%. Again, I think this is due to the sportier Nissan designs. Toyota maybe bigger and have more tweets, nevertheless Nissan is by far more liked (positive sentiment).

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Zynga, Inc.

Content Calendar & Social media presence (for the week of April 8 to April 15, 2014):

Zynga, Inc.

–Does it look like they follow a content calendar?

Yes.

–How many people contribute to the social channels?

300+

  • Subscribe on YouTube – 30+ videos, 0 discussions
  • Facebook – 21 posts (300 comments)
  • Twitter- 18 tweets (37.4K tweets, 17.6K following, 47.4K followers)
  • Forums – 25 (Threads: 1,599K. Posts: 12,499K. Members: 3,596K. Active Members: 39K)
  • Support – 8 games
  • Zynga.org – 4 videos, featured partners.

–What is the message they are getting across?

Fun! Play our games. Get involved.

–Who are they trying to reach?

Young mobile gamers.

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“Zynga, Inc.” versus “King.com Ltd.”

Competitors in the Mobile Games Industry.

Social media presence in past week (April 8 to April 15, 2014):

 

Zynga

  • Subscribe on YouTube – 30+ videos, 0 discussions
  • Facebook – 21 posts (300 comments)
  • Twitter- 18 tweets (37.4K tweets, 17.6K following, 47.4K followers)
  • Forums – 25 (Threads: 1,599K. Posts: 12,499K. Members: 3,596K. Active Members: 39K)
  • Support – 8 games
  • Zynga.org – 4 videos, featured partners.

Channels = 6

Participation = HIGH

Community Engagement = HIGH

Social culture or marketing? === Social culture.

 

King.com

  • YouTube – 4+ videos, 2 discussions
  • Facebook – 2 posts (30 comments)
  • Twitter – 0 tweets (1K tweets, 780 following, 31.8K followers)
  • LinkedIn – 9+ Job posts
  • Play our games at King.com

Channels = 5

Participation = LOW

Community Engagement = LOW

Social culture or marketing? === Marketing.

 

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