Author Archives: Eriel Shayne Nash

SimplyMeasured, where free means “free” + value add.

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“The large print giveth, and the small print taketh away.”

One of the more annoying things about this project has been all the partial trials, and the “oh, well, if you really want something useful, that’ll cost” business models.  I’ve spent too much time setting up accounts where I constantly ran into the the dead end of “oh, want analytics, that’s a premium account feature.”  Grrrr….arrrg!

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That’s why I was so satisfied with SimplyMeasured.  It’s not that they, too, don’t have a revenue model, or a premium account, but they are very upfront with the free stuff.  And the free reporting tools are great, useful, and they give them away without holding a gun to your head to force your demographic data from you.

Cleverly, the only thing they want is for you to like/follow them on the social media tools you’re using.  I think that’s a brilliant marketing campaign, they increase their market penetration and reach by leveraging their grateful users, and the user gets a good set of analytical tools for free.  A very reasonable and equitable win:win.

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Effective: Adding to the granularity of the the free reporting tool’s usefulness is the output on which posts were most effective (or not), and the number of engagements they had.  That data’s available on the fist page, easy to read, and by being so, it makes it quick to convert immediately to action steps that will increase your audience.

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Exports: Their reports are not only viewable, they are exportable in a number of formats, Excel and PowerPoint being the most useful. That means you are just a couple clicks away from translating that data into into presentation format or drilling down into it with charting tools and database querying.

Competitive Comparison: Want to know how you stack up against your competitors? Want to see how their campaigns are doing and what’s been effective for them? Want to know what bombs and what rockets without the trial and error?  Yes, they’ve got reports for that too.  Immediately you can track the how your engagement compares with your competitor, and more importantly, why? The “why” means you now have an action plan for success in your hands.

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Organizations that don’t play the smoke’n’mirrors, bait’n’switch games with me are the most likely to get my loyalty and business.  If they have to hide their prices from you until you’re nine-tenths through the process of creating an account; or they say they’re going to give you a trial, but it’s crippled; or they claim there is value in their free tools, but you find, it’s uselessly shallow, these are the orgs that I walk away from.

If they play these kind of games up front in your business relationship, just think how they’ll be when you need a customer service agent, or have a billing dispute.  No, transparency and clearly defined value proposition with no games is the way to earn my business and I’m happy that SimplyMeasured really delivers.

SimplyMeasured:  Take the tour http://simplymeasured.com/tour/

Eriel is:

http://www.eriel.com

http://www.eriel.com/resume

http://www.erielnash.com

http://www.shayne.ac

http://www.shaynenash.me

http://www.linkedin.com/in/eriel

http://www.facebook.com/eriel.nash

http://www.twitter.com/erielnash

http://www.gplus.to/eriel

 

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Filed under 2013 - Post 3, Analytics

AgoraPulse: Put the CRM into your Facebook Page

agorapulse01AgoraPulse is focused just on Facebook, and whilst HootSuite is great for all around, multichannel monitoring and scheduling, AgoraPulse digs deep into your Facebook page and gives you very granulated feedback on your campaigns and provides a great toolkit to raise your profile’s interactivity.

1)  Applications:

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You have options for quizzes, photo contests, sweepstakes, rewarding top fans with acknowledgement, coupons and more.  It seems to me that some of these approaches violate Facebook policies, but AgoraPulse has somehow gotten around the fine print as they are used by given top marks by many legitimate business (Virgin, PlayStation, McDonald’s) and reviewers (AllFacebook, AppAppeak, SocialMedia Examiner).

2)  Statistics

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Get the stats on your fanbase over time (when you’re losing, and when you’re gaining). Measure the impact of your posts, so you know when you’re putting them to sleep and when they’re engaging with your PR teams.  You can even get data on your competitors by comparing your page against theirs, and track your Facebook ROI.

3)  Moderation

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AgoraPulse gives you some great tools to monitor and moderate your account when you’re not sitting in front of your managing devices.  You can keep comments in purgatory until you approve them to mitigate “flamers” damage, monitor and flag key words as priority responses when you get back, and get instant notifications to your mobile devices.

4)  Qualifications

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AgoraPulse gives you great tools to classify and export the data on your fan base with the data collected from your apps so you can target them specifically in your next ad campaign, or give your top fans special consideration and acknowledgement.  Most excitingly, you can export your opt-in fans into your CRM system to add them to your traditional marketing channels as well.

For confidentiality reasons, I won’t post the results of AgoraPulse from our page, but I want to comment on what I’ve found useful so far.  I like the idea of seeing when (time window) your posts are most effective, I like the statistics on what was your “best reach” and “worst reach” posts.  I like the idea that they have algorithms (adjustable) that will predict the generated value of your page based on the interactivity you are getting.  It has a great calendar that is very helpful to see when and how many posts are being added.  You can see who your top fans are, and what they are saying at a glance.  And their overall dashboard start page is easy to read and provides key metrics at a glance.

Yes, AgoraPulse is only tied into your Facebook social media presence, but like so many other tools that just give you an overview summary, AgoraPulse does an outstanding job of converting your otherwise hit-and-miss attempts to capitalize on that channel and really brings home the statistics you need to optimize your Facebook teams’ contribution to your bottom line.

Eriel Nash is:
eriel.comhttp://www.eriel.com

http://www.eriel.com/resume

http://www.erielnash.com

http://www.shayne.ac

http://www.shaynenash.me

http://www.linkedin.com/in/eriel

http://www.facebook.com/eriel.nash

http://www.twitter.com/erielnash

http://www.gplus.to/eriel

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Filed under 2013 - Post 2

ICONS of Science Fiction (EMP)

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My true desire was to make comments on the amazing job the Doctor Who franchise is doing with promoting the upcoming all-stops-pulled 50th Anniversary special, but with the mission parameters of keeping our prose focused on local causes, I’ve altered the focus to the ICONS of Science Fiction at the EMP

http://www.empmuseum.org/at-the-museum/current-exhibits/icons-of-science-fiction.aspx

Using The Force, I sense your question, and in answer to it, yes, it IS actually just about the coolest place to hang out locally, and you should go there frequently to see the exhibits that have changed and support such a glorious local treasure. It even has Kirk’s original chair from NCC-1701.

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But how do all these wonderful ICONS relate to social media you ask? Well, the EMP does an amazing job on promoting their events using their various social media channels.  Facebook is my primary mode of keeping abreast of what they’re doing, because ironically, even though I’m on their mailing list, I never get emails of upcoming events. So, social media tools are the only effective way to know what’s happening at the EMP and knowing what I’ve got to make room for on my schedule.

For a couple of examples: When James Cameron came to town to promote the opening of Avatar/Avatar Exhibit, it was only through social media tools that I heard about it. Sure some local TV news may have given a blip on it, but who watches live TV anymore? How gauche. I sure saw it in my FB News Feed though, and having the “Friends” that I do, saw the boards immediately light up with everyone Tweeting, sharing how to get the best tickets, where the best parking could be found, what time to get there, where we’re going to meet up for dinner, and it didn’t cost EMP a penny to target exactly those who’d be interested in attending. Consequently they were sold out very fast. Compare that against a radio spot, or TV ad which only about 1% of people who heard the message would actually care.

Another example: How many heard about the Battlestar Galactica exhibit? Probably not many, and yet it ran for over a year.  Through social media channels on http://www.BLASTR.com, http://www.SyFy.com, and http://www.empmuseum.com I knew about it a year before it opened, as did all my friends.

So, bringing this post to TerminationImage

we once again see that social media channels have the unique advantage of targeting the exact people that would be most interested in your message, with a fraction of the costs of traditional marketing strategies, and the added synergy of using your followers as advocates to advance and proselytize even more users to your cause.

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Filed under 2013 - Post 1