Author Archives: davidclough

Twilert, the oldschool way to monitor twitter

If you are not one of those Gen Y’s who incessantly follows the Twilight saga, there is a good chance you are also one of those people who doesn’t monitor twitter on any frequent basis . Fear not, Twilert is here to help bring order to your Twitter chaos.twilert

Twilert is a service that bundles tweets, and delivers them to your email inbox in a neat, easy to read list.

As a product manager, I have been using Twilert for the last few days and have found it incredibly useful. It’s amazing how much people share on twitter, and how little of the information gets reported to the folks who make strategic product decisions. It’s been very interesting (and humbling) reviewing the Twilert emails, if even for a minute only per day.

So, be a hero, check out Twilert, and drop some Twitter knowledge next time someone talks about “keeping a pulse on the customer”.

Tips and Tricks:

  • Use the Twitter Operators to dial in on your search. I especially like using the “to:<mycompany>” operator.
  • Worried about SPAM? Not a problem, Twilert has the easiest opt out feature I have ever seen.

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Can Twitter predict stock prices?

A few groups out there seem to think there may be an opportunity to translate the world of tweets into actionable buy/sell recommendations. DCM Capital, a London based trading house, is one of these firms. Launched in January, this social trading platform claims to harness the power of twitter to make buy/sell recommendations. 2.5 billion Tweets are analyzed each week to predict market sentiment. The output is a 0-100 rating; a high rating indicates positive feelings from social media which presumably suggest that that the stock is a good buy.

Will we see millionaire social media stock pickers in the future? Answer: “Heck no, and twice on Tuesday.”

If there is one thing The Lance Dance (an awesome UW finance professor) taught us, it is that the capital markets are incredibly efficient. If there is an opportunity to beat the market, everyone will jump on it, eliminating the ‘leg up’ these social trading platform claim to provide.

Recommendation: Keep the money you would otherwise spend at DCM Capital in a boring tangent (diversified) portfolio. Use the time you would otherwise spend in your pajamas analyzing the DCM reports on important stuff, like knitting or gardening.

Social media plays an awesome role in society, just don’t count on it to fund your retirement.

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I Concur!

Who among us is an ever-weary road warrior, about to take off on another journey? Well, Concur is here for you. In fact, Concur is looking to build what it calls “The Perfect Trip” to satiate any business traveler – even those on the road most days of the year (we’re talking George Clooney, “Up in the Air”-style here). Among the ideas for this vision? Text message your latest expense (or even just tell Siri), and it will automatically upload into Concur. Plane touch down in Austin, TX? Concur will let the Marriott know you’ve arrived, and check you in automatically. Rolling on into your hotel room by scanning your smart phone at the door to unlock it after a long flight? Priceless.

So, did you book a trip to Hawaii for that long awaited vacation? Send your itineraries – we’re talking car rental, flight, hotel, dinner, all of them – to plans@tripit.com to forma a master itinerary. Oh, and by the way, TripIt will socialize this information: your Salesforce Chatter, Facebook, and Twitter followers (not to mention your TripIt connections) will all get an update – and soon be quite envious.

Want to learn more, and get away from your typical, laborious expense management process? Hit up http://www.concur.com for more details. Also, http://www.tripit.com. Don’t worry – in good time, “The Perfect Trip” awaits you!

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