Author Archives: coolricklee

SimpleMeasured – a free web based social media user report

SimpleMeasured is a web based social media analytics and report tool. It can generate a free report analyzing most of the social media channel, including Twitter, Facebook, Google Analytics, Instagram, YouTube and Google+, and it can generate different type of analytics report. For example, for Facebook, it provides “Fan Page Report”, “Competitive Report”, “Insights Report”, “Content Analysis”, etc. Here is list of the different reports SimpleMeasured can generate.

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Compared with some other analytic tools, the report generated by SimpleMeasured are not most rich, but it covers most of the useful data, and has some interesting unique information. For example, its Instagram report has time data to track during which time of the day most engagement happened.

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The most part I like about SimpleMeasured is that it not only provide the data and analysis result, it also organize the analysis in a meaningful way for special purpose. And it can generates well formatted reports which can even be used directly.

Besides introduced above, SimpleMeasured also support exporting the report in Excel or PowerPoint format. And most importantly, it is a  free tool and all it asks in return is for you to send a one-time tweet about the report they offer. 

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weibo.com looks like Twitter, but not so much

Micro-blog service and one of the most popular website in China. By the end of 2012, weibo.com has 500 million registered users and over 100 million posts per day.

The initial of Weibo.com is simply a local copycat of Twitter. It has similar concept, broadcast message within 140 characters; similar features, such as, follow, reply, retweet and “@” and “#”. However, with time passing, the website is evolving to a different direction. This diverse evolution reflects the difference of custom and interest between US and Chinese users.

Today, weibo.com is much more “rich” in its contents posted. It allows to embed pictures, music and videos in the post, and allows user review the full size picture and play music or video in the webpage. It also supports online chatting between people who follows each other and “like” feature similar to Facebook.

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Weibo.com has become the hottest social media in China. (Facebook like services have not become as popular) 

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Social media stratgy of drugstore.com

When I review my interaction with Seattle based business, except for big names like Microsoft, Amazon.com or Costco, drugstore.com is the one I bought most staff from in the past 3 years. Drugstore.com is an online retailer focused on healthy, beauty and skincare products founded in 1998 in Bellevue.

As an online retailer drugstore.com started engaging on social media fairly late, opening its page on Facebook at 6/30/2009, comparing with Amazon.com at 3/9/2008 and Newegg.com11/9/2007. Drugstore.com has opened multiple social media channels, but its major social media publishing channel is Facebook with over 910K likes. (The twitter page has only 17K followers)

The main strategy of drugstore.com is using social media only as a channel of promoting new product and promotion programs. Almost all posts on the Facebook page falls in this category. It sees that drugstore.com expects to attract more customer through deals and products broadcasted through people “likes” it. However, in my opinion, it is not a very effective way to use social media. The information on the page are too random and less focused. It is hard to believe that these information would attract interest from people to recognize and feel connected with the brand. A better way may be using more content to tell stories of people interacting with the website and how it makes their life easier. Besides, in publishing products and promotions, instead of posting random information, it should be more consistent and building “themes” which can last for a period of time. Organized, focused and continuous information will help attracting attention of more people.

Furthermore, drugstore.com should spend more effort on other social media channel, like Twitter. Comparing with Facebook, Twitter is a better channel to communicate random promotion information and engage customer feedbacks.

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