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by | May 18, 2014 · 9:49 pm

ORCA RELIEF CITIZENS’ ALLIANCE

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Does it look like they follow a content calendar?

The non-profit was founded in 2002 by Mr. Anderson, a leading international analyst and forecaster on trends in information technology. He is a lecturer at the universities of Stanford, Harvard and Washington.

The non-profit has been in existence for over a decade, yet surprisingly it has only recently started to use social media to promote its cause. It joined both Facebook and Twitter back in December 2013. In April 2014, it joined Tumblr. At the moment the postings appear random. It is still too early to tell if the organization follows a content calendar. Facebook shows one or two postings per month. Twitter shows two tweeted messages; one in December and one last month. On April 16th, the non-profit posted its first picture on Tumblr and received 402 comments.

How many people contribute to the social channels?

Thus far, only a handful of individuals have contributed comments to Orca Relief’s Facebook page, with 98 likes. Its tweeter account shows 10 followers. Tumblr shows many recent positive comments for its April 16th photo posting. As mentioned above, Orca Relief is a newbie to the social media arena. The non-profit consists of a small staff with probably one or two individuals sharing content on the social media platform sites.

What is the message they are getting across?

Orca Relief’s mission is to reduce the mortality rates of the southern resident killer whales (Orcinus orca) of Puget Sound and the Salish Sea through research, education, and advocacy.

Who are they trying to reach?

The organization targets individuals that care about the health and wellbeing of the endangered southern resident killer whales. Based on the company’s website Newsroom section, Orca Relief primarily targets local media outlets.

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Social Media Face-Off: Pizza Hut vs Domino’s Pizza

Over five billion pizzas are sold worldwide each year.

In the fight for market share, Pizza Hut and Domino’s have launched a social media campaign attempting to capture audience and deepen customer engagement.  A comparison of Pizza Hut and Domino’s social media presence.

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Both brands actively drive their social media performances.  Based on the number of fans and followers, the social media presence of both companies is well received by the pizza loving community.  Each consistently delivers clever, fun and creative posts that encourage users to hit the Like button or share them with their friends.

Domino’s makes creative use of Facebook Tabs by creating special apps designed to engage consumers in different ways.  It has a pizza topping game called Play Today.  Each time a player wins level 4, Domino’s donates to St. Jude’s Children’s Research Hospitals.

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Pizza Hut has introduced a series of cartoon characters called the Cheesy Bites Gang.  In a creative effort to publicize their Cheesy Bites Pizza.

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At the moment, Pizza Hut holds the lead on the social networks, in total numbers.  It will be interesting to see how these two titans continue to fair in their social media campaigns.

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