Author Archives: asugradinwa

Tweriod gives you the timing data you need, as long as Whale Tail lets you.

twitter
Despite being a student in the Technology Management MBA program I am not the most tech savvy of people. When I look at a reporting tool I want 2 things: an idiot proof user interface, and meaningful data. Tweriod, a tool for tracking when your Twitter followers are online as well as your mentions, does a good job of providing both with only one minor nitpick.
Tweriod is a very user friendly tool. The process to sign up should have been relatively simple, I provided Tweriod with my username & password from Twitter. This is where my nitpick comes into play. Instead of receiving the all okay I received an error message that my sign-up did not work properly, and that this may be due to “Whale Tail.” What the heck is “Whale Tail?” It turns out that “Whale Tail” is the nickname of an image used when Twitter goes down due to being over capacity. Thankfully a Google search provided me all of the information I required, but a non Twitter savvy person might not know what “Whale Tail” means and have a very awkward conversation with their IT department regarding the error message.
One I was able to sign in the process was painless. A report was generated and sent to my e-mail in mere minutes. Tweriod advised this may take an hour or two, but my guess is the 200+ followers didn’t need much time to develop information for. The reporting is delivered via a slick UI, though download of the data requires a premium account. Though you can run ad hoc premium reports, which is nice if you don’t think you’d need this information monthly. Other features you receive with a premium report or subscription is download capabilities in an excel and PDF format as well as the ability to get the data for all of your followers, not just the last 1000 that are on the free report.
When analyzing the data for FromFidowithLuv’s twitter account I found out that the majority of users tend to be active later into the afternoon and evenings. Those early morning twitter broadcasts were only being viewed by a dozen people, while we could get up to 50 people online in the afternoons. This data becomes even more useful if one would like to utilize Dash, which links directly from Tweriod’s website to post your updates at times most appropriate to your followers.
The tool was very easy to use and provides great support for those who use the free version. The premium version could be very useful for those who wish to target updates and responses to actively engaged in dialog with followers. Overall, I’d recommend the product, as long as you don’t get blocked by the Whale Tail.

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Filed under 2013 - Post 3

Putting your social media away via Pocket

Pocket

Social media tends to be about data that is in there here and now. But what if you view a post or a link that you want to read, but you don’t have the time? Normally you’d have to remember that you saw the link, or even have to search for it. Of course, that is assuming you even remember that there was an article you wanted to view in the first place.
Pocket is the answer to this problem. With Pocket (http://getpocket.com) one can add a link to tweets articles, videos, and more! The big advantage is that I can view this list from any device I own: My Laptop, cell phone, and tablet can all either access the website or download the app. Sign up was easy. However, I did have some issues on my laptop installing the read widget to my internet explorer toolbar. Perhaps this was user error, but it was disappointing that this did not work.
The actual program seems to work fine. It walked me through how to connect Pocket with my existing Twitter account on my smart phone. After browsing my Twitter feed I used the user interface in to set aside some tweets to be read later. The process was painless and I was able to pull up the information within seconds on my laptop’s Pocket webpage.
Another interesting feature was the ability to e-mail data to myself. By e-mailing any link to add@getpocket.com from a registered e-mail address the data will be stored for me to view at a later point. The site actually supports getting e-mails from multiple e-mail addresses the process was very easy and I added an additional e-mail address. When I accidently sent an e-mail from an unconfirmed, I received a bounce back e-mail letting me know to add the address. Super easy!
Overall I think Pocket is a great tool to hold data you may want to review later. The user interface is easy, the product is available across multiple platforms, and the set up was painless. I think I’ll be using Pocket a bit to catch up on all my social media reading come June once I’ve graduated.

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Filed under 2013 - Post 2

Reeling in fans with Big Fish Games

When all of your games are on mobile devices and Facebook you had better have a large social network presence. Thankfully, Big Fish Games has been aggressive with reaching out to customers and fans to keep them engaged with the latest news, as well as promoting the gaming lifestyle in general.

BFG Facebook

One place that Big Fish Games really has developed a good social presence is Facebook. Instead of customers voicing complaints or issues on a very public forum the company Facebook page actually has a direct link for Customer Support. This solves a few issues. Those that are looking for support have easy access, plus it cleans up the page for discussions on the latest games and other gaming news. Another positive feature of the Facebook page is direct links to the company’s Twitter and Pinterest accounts.

Big Fish’s presence on Twitter only has 18,750+ followers, which is not a huge following when compared to the 212,000+ “likes” on Facebook. However, The Twitter account seems to have regular updates, and focus more on industry news instead of highlighting specific Big Fish Games products. This helps appeal to a broader user group, and it may help the Twitter account gain followers by providing more generalized information. Don’t be fooled by all of the general information. If you post something positive about Big Fish Games, chances are you’ll get a retweet or comment. Overall Big Fish Games Twitter account is a good example of how a company can interact with fans and further support not just for a company, but also the entire industry.

The one place where Big Fish Games is a clear leader is with the Company Blog and Discussion forums on their website. The Social Media Manager, Conor Murphy, has posted 378 blog posts since September 2008. That is about 7 posts per month, and that is just from one contributor! Recently, a friend of mine, Lauren, started posting blog posts, providing a female’s gamers prospective to the blog. While the majority of gamers are still men, having a female perspective is good for addressing the growing market of female gamers.

Big Fish Games is a great example of how with a little work, a company can have great success with connecting with fans on Social Media.

Mark McDonald

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Filed under 2013 - Post 1