Author Archives: anuraju11

uberVU – Offering actionable intelligence

uberVU claims itself to be the best social media monitoring & engagement platform for the Forbes Global 2000 marketing departments. It was chosen as a winner of Seedcamp 2008. First thing that caught my eye was uberVu’s familiar Microsoft Windows 8 tile like dashboard.

“The product and output you get from uberVU is just as good as the more expensive options out there. Plus you get the reports, sentiments, graphs and all the pretty things.”

uberVU can be used with groups and can connect to Twitter, Facebook, and LinkedIn as well as general Web searches. To post content, you just click on the pencil icon on the top left menu bar. Ubervu has what it calls a “smart schedule,” which figures out the best time to post your content for maximum engagement. You can see in the image below, that gender and platform distribution analytics have been displayed in a clean and easily decipherable way.

uberVU1

uberVU can be used to measure overall mentions and brand sentiment within several communication campaigns. The reports are easily customizable with drop down filters. They are constructed from scratch using a series of graphical choices. Reports can be emailed to you on a regular basis so that you can show your customers the value you bring to the table.

uberVU2

I have been informed that a uberVU account executive will be touch to create my personalized walkthrough. Hopefully uberVU’s online support is as good as its customers say it is!

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How engaging is your video? – YouTube Audience Retention Report

YouTube is one of the top social media tools used by organizations and individuals to engage audience. When you wonder if YouTube could be cooler, it just surprises you! Audience retention report is a data analytics tool offered by YouTube for video content creators. The Audience retention report is an overall measure of your video’s ability to retain its audience. This feature could be a boon for video advertisers and demo creators. With this new feature, YouTube has made an effort to reward engaging videos that viewers keep watching. You can now see what kind of retention you’re getting from your videos and how it compares to everyone else’s.  Want to get to the top of the results?  Study this report in close detail and update your video making strategies accordingly. Page rank has traditionally been Google’s secret sauce to rank websites, but ranking videos is a whole new game. I think audience retention tool is a clever way to optimize and rank videos that generate and hold audience’s interest, while eliminating mind-numbing ones that viewers don’t really care about.

Audience retention report

This video illustrates how YouTube’s audience retention report can be used to evaluate demo videos and how your content can be improved.

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Windows Phone 8 – Social media strategy that adds color to life

Microsoft may be a little late to the mobile game, but better late than never. Friends ask me why I like my Windows phone 8. My answer is always the same – Fast and fluid. For as long as I have used it, my HTC 8X has never crashed on me once. How many Android users can say the same about their phones? And live tiles bring what I care most to my home screen. Nokia and HTC have collaborated with Microsoft in a big way to bring some of the most vibrant and stable Windows phones that we have grown to love.

WP8_Testimonial

So how do you think Microsoft and Nokia social media campaigns demonstrate the people-centric features of Windows phone? They are diligently attracting new users by weaving customer stories and testimonials. What better way than stories, to stay on people’s minds forever? If you know Ben “The PC Guy”, you might be familiar with the latest ads where he tells customer stories and how Windows phone makes it all about you. Check out one of the videos where Ben takes on the iphone.

Vibrant colors and live tiles are a dream come true for any marketer. It is fascinating to see how Microsoft along with its OEM partners has unleashed its creativity in the social media campaigns for Windows Phone– blogs, twitter, facebook, YouTube . Jessica Alba, the brand ambassador and a full-time mom, has done a wonderful job in promoting the phones to her ever-growing twitter base.

Jessica Alba shows off Nokia Lumia at the Windows Phone 8 launch event

Jessica Alba shows off Nokia Lumia at the Windows Phone 8 launch event

Windows phone is quickly capturing market share as well as people’s hearts.  Why you ask? – Because it is truly reinvented around you!

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