Zynga, Inc.

Content Calendar & Social media presence (for the week of April 8 to April 15, 2014):

Zynga, Inc.

–Does it look like they follow a content calendar?

Yes.

–How many people contribute to the social channels?

300+

  • Subscribe on YouTube – 30+ videos, 0 discussions
  • Facebook – 21 posts (300 comments)
  • Twitter- 18 tweets (37.4K tweets, 17.6K following, 47.4K followers)
  • Forums – 25 (Threads: 1,599K. Posts: 12,499K. Members: 3,596K. Active Members: 39K)
  • Support – 8 games
  • Zynga.org – 4 videos, featured partners.

–What is the message they are getting across?

Fun! Play our games. Get involved.

–Who are they trying to reach?

Young mobile gamers.

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