Downtown Emergency Service Center (DESC)

The Downtown Emergency Service Center works to end the homelessness of vulnerable people, particularly those living with serious mental or addictive illnesses. Through partnerships and an integrated array of comprehensive services, treatment and housing, we give people the opportunity to reach their highest potential. At DESC, uncommon efforts produce uncommon results that eliminate homelessness, one person at a time.

Social media channels:

http://vimeo.com/descseattle

https://www.facebook.com/pages/Downtown-Emergency-Service-Center/220323835957

https://twitter.com/DESCSeattle

https://www.linkedin.com/company/desc?trk=company_name

–Does it look like they follow a content calendar?

No specific pattern is apparent.  When DESC is approaching a fundraising event or other community-wide event, the level of activity increases accordingly.

–How many people contribute to the social channels?

While it’s difficult to determine the number of people posting and managing content, the organization has published 580 tweets on Twitter, gathered 983 Likes on Facebook and produced 6 high-quality videos on Vimeo.

–What is the message they are getting across?

The communications team behind DESC’s social media content has put together fantastic videos on Vimeo, which capture the stories of the clients and communities they serve.  On Twitter, the team focuses on raising support and awareness for fundraising events and connects with other like-minded organizations publicly.  Similarly, their Facebook page is focused on promoting and recapping events, complete with real-time photography to capture community support in action.

–Who are they trying to reach?

DESC is trying to reach members of the Seattle community who share their compassion and drive for supporting those less fortunate.  By leveraging social media channels to tell stories of how the organization connects those in need to those who are able to contribute, the organization creates a compelling narrative for garnering support for their mission.

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