Tableau vs. Microstrategy – Who got it right?

In this post I’ll compare the social presence of Microstrategy and Tableau Software – both are visionaries as well as challengers in business intelligence product industry.

Founded in 1989, Microstrategy (NASDAQ: MSTR) is a leading worldwide provider of enterprise software platforms specifically focused on business intelligence reporting. Company size is over 3,200 employees with direct operations in 26 countries worldwide.
Tableau on the other hand is relatively new. Founded in 2003, Tableau (NASDAQ: DATA) produces a family of interactive data visualization products focused on business intelligence.

Both the companies have their presence in social media, primarily through Facebook, Twitter, You tube and LinkedIn.
Below are their social presence data :

Microstrategy
Facebook
Joined Dec, 2008
Likes 11,526
Address https://www.facebook.com/MicroStrategy

Twitter
Followers 17,100
Tweets 4,377
Following 2,113
Address https://twitter.com/microstrategy

LinkedIn
Followers 37,955

Pinterest
Followers 178
Following 16

YouTube
Views 889,113
Subscribers 3,017
Joined Aug 22, 2008
Address https://www.youtube.com/user/MicroStrategyBI

Tableau

Facebook
Joined Dec, 2008
Likes 27,925
Address https://www.facebook.com/tableausw

Twitter
Followers 27,100
Tweets 6,415
Following 2,140
Address https://twitter.com/tableau

LinkedIn
Followers 3o,337

Pinterest
Followers 471
Following 9

YouTube
Views 354,430
Subscribers 3,014
Joined Nov 06, 2008
Address https://www.youtube.com/user/tableausoftware

Although, Microstrategy has been around for some time, their social presence is almost same as of Tableau.
Tableau is more engaged with their community in Facebook where Microstrategy is more engaged in you tube. Wondering if it’s the complexity of product which requires to showcase more videos on ‘how to’ or there are some other strategy behind engaging the communities through different social channel.

Overall, looks like most of the contents for both the companies in their different social channels are focused around marketing of their products , notifications of new features/releases but missing the social element – an engaging platform with their customers.

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